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It’s been almost a full year since Jeffrey Macapinlac and his wife Deanna Thach first launched Seniors Helping Seniors Tri-Valley, an in-home care business dedicated to helping older adults live independently with dignity.
In the short time since its inception, the business has celebrated its ribbon-cutting ceremony, a partnership with CityServe of the Tri-Valley and many other milestones that have all furthered the couple’s goal of changing the narrative of what it means to provide care for seniors.
As its name suggests, Seniors Helping Seniors pairs caretakers with clients of similar ages. Macapinlac and Thach opened a franchise of the larger Pennsylvania-based Seniors Helping Seniors company, which was founded in 1998.
The local branch run by Macapinlac and Thach serves Pleasanton, Dublin, Livermore and Fremont.
“Most people think senior care is about assistance,” Macapinlac said in a statement to the Pleasanton Weekly. “We believe it’s about connection.”
Macapinlac said he and his wife both worked in corporate jobs before they launched this venture. He previously worked for a biotechnology company while Thach was a registered nurse.
However, the two decided last year to leave their careers to pursue a higher calling by founding Seniors Helping Seniors Tri-Valley.
According to a Jan. 8 press release from the business’s ribbon-cutting ceremony, Seniors Helping Seniors Tri-Valley offers a “distinctive peer-to-peer care model that matches seniors in need of assistance with active, compassionate senior caregivers — fostering trust, empathy, and meaningful relationships.”
“Seniors Helping Seniors Tri-Valley provides non-medical in-home care services, including companionship, transportation, light household assistance, meal preparation, personal care support, and respite for family caregivers,” the press release states. “As demand for in-home senior care continues to grow, the organization is proud to offer a trusted, locally rooted solution.”
According to Macapinlac, Seniors Helping Seniors hires senior caregivers because their clients can relate and connect better with their peers.
“People don’t just need care. They need conversation, understanding, purpose, and human connection,” Macapinlac told the Weekly. “That’s why we prioritize mature caregivers who can genuinely relate through shared life experiences, culture, music, memories, and stories … Because sometimes the greatest gift you can give someone… is feeling understood.”
Macapinlac said when he and Thach founded Seniors Helping Seniors Tri-Valley, they wanted to truly build something that would have a big impact on families, caregivers and seniors throughout the region.
“For us, this is more than a business opening — it’s a commitment to the community,” Thach said in the press release distributed earlier this year. “We’re passionate about helping seniors remain engaged, independent, and supported in the place they call home.”
Since its launch in July 2025, Macapinlac said the business has celebrated several milestones, including the growth of his caregiving staff to 30 employees.
“We are still actively hiring mature caregivers who are loving, caring, and compassionate who want to do meaningful work to serve our Tri-Valley seniors who want to continue living at home,” Macapinlac said, noting that they are also seeking mature caregivers who can perform expanded personal care services beyond just being there as a companion.
The business has also become an official partner with CityServe of the Tri-Valley, a well-established senior support organization. During a recent speech the owners gave at CityServe, Macapinlac shared just how much impact the business has been having on seniors.
“What I’m learning is that we’re enriching the lives of seniors,” he said. “We’re also restoring relationships for the family and friends.”
Seniors Helping Seniors Tri-Valley currently serves 12 clients, including veterans, and the owners hope to continue growing and cementing themselves as a major service provider to seniors in the area.
“We started Seniors Helping Seniors Tri-Valley to enable older individuals the ability to continue living in their own homes with the support of mature peers,” Macapinlac said. “We wanted to build something meaningful for families, caregivers, and seniors who deserve to age with dignity, companionship, and joy.”
