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A new Total Wine & More shop officially opened in Pleasanton on Thursday morning, kicking off its arrival with a grand-opening weekend.
The new retail store is located at 4225 Rosewood Drive, previously home to a seasonal Spirit Halloween store and before that a CVS Pharmacy, and across the street from the new Trader Joe’s.
Total Wine & More has been expanding into the Tri-Valley recently, opening a store in San Ramon at the end of August.
The grand-opening weekend in Pleasanton will last through Sunday. Community members are invited to enjoy a variety of activities, from tastings, live music and complimentary gifts.
“We’re off to a great start, excited to be in the city of Pleasanton, and looking forward to this weekend,” the store’s manager Robert Beltran said. About 50 customers were lined up outside the Rosewood store at its 9 a.m. opening, he noted.
Ten percent of all weekend wine sales will be donated to Pleasanton’s Museum on Main, with a minimum of $10,000 guaranteed for the organization.
“Donating a percentage of wine sales enables us to give more to the local community, which is always our goal,” said Edward Cooper, the retailers’ vice president for public affairs and community relations.
Jim DeMersman, the museum’s executive director, expressed appreciation of the partnership.
“Our organization is dedicated to connecting the past to the future by preserving, clarifying and disseminating information about our history in the Tri-Valley area,” DeMersman said. “We are fortunate to enjoy robust support from our local community, and we are delighted to welcome Total Wine & More as our newest partner in sharing our region’s rich history with the people of Alameda County.”
Total Wine & More is the country’s largest independent retailer of fine wine, beer and spirits, and, Cooper said, the new store would generate additional retail sales tax for Pleasanton, along with offering a selection of over 8,000 wines, 3,000 spirits and 2,500 beers.
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Pleasanton’s new Total Wine & More is located at the Rose Pavilion, across from the new Trader Joe’s location. (Photo by Erika Alvero) -
The store’s fine wine section features a selection from around the world. (Photo by Erika Alvero) -
The retailer offers a selection of over 8,000 wines, according to Edward Cooper, Total Wine & More’s Vice President for Public Affairs and Community Relations. (Photo by Erika Alvero) -
Austin Sivret offers customers wine tastings, which will continue over the course of the grand opening weekend. (Photo by Erika Alvero) -
The store’s education room is set up for more wine tastings in honor of the opening weekend. In the future, the room will be used as a training space that local businesses are able to use for free, said the store manager Robert Beltran. (Photo by Erika Alvero) -
Beer tastings will be offered at the store’s Brewery District. (Photo by Erika Alvero) -
The Total Wine & More also features a humidor. (Photo by Erika Alvero) -
Total Wine & More is the country’s largest largest independent retailer of fine wine, beer and spirits, according to company officials. (Photo by Erika Alvero)
Thank you for the donation to our city.
Thanks for your donation to our museum, very nice store with helpful and knowledgeable employees. Great replacement for that rat-hole CVS store that was originally there, now if we could only replace that CVS by Trader Joe’s or bring in new management for the most poorly run store in P-Town. IMO.
Love the initial approach and community support will definitely get me in the doors to try
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