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Trader Joe’s plans to move its Pleasanton store now on Pimlico Drive to the space vacated when Fresh and Easy closed at 3903 Santa Rita Road in the Rose Pavilion shopping center.
The relocation into a larger store with more than 1,250 shared parking spaces is scheduled to take place early next year.
Trader Joe representative Alison Mochizuki said the new site will have approximately 13,000 square feet of floor space, compared to 10,500 square feet at its current location. The larger, better designed parking area in Rosewood also will come as a relief to Trader Joe’s shoppers crammed into its Pimlico Drive location.
The existing Pleasanton location will operate on regular trading hours until the night before the new one opens, Mochizuki said
The new store will feature a festive décor mixing traditional Trader Joe’s cedar covered walls with Hawaiian-inspired elements throughout the store, combined with a local flare including art that celebrates the neighborhood, she added.
She said that the “Trader” in Trader Joe’s refers to the way the company offers a “distinct trail” in the grocery industry as it searches globally for distinctive products.
“Store employees, dubbed ‘Crew Members,’ consider themselves traders on the culinary high seas,” she added. “They sport brightly colored Hawaiian-themed shirts, adding to the friendly and light-hearted air of the store.”
Many area residents can expect to receive a copy of the Trader Joe’s “Fearless Flyer” in their mailboxes after the store opens.
The Fearless Flyer is a somewhat irreverent description of a timely selection of Trader Joe’s products. It’s been called a cross between Consumer Reports and Mad Magazine. Each edition highlights a selection of Trader Joe’s products that the company buyers believe are worthy of customer interest, from comfort foods to items that are organic or boast other special attributes.
“Trader Joe’s is truly a grocery store unlike any other,” Mochizuki said. “It’s ‘store of stories,’ meaning that every item in the store has its own virtues – high quality ingredients, great flavor, or simply an extraordinary price – and many items often feature all of those qualities.”
“Another significant point of difference is that all of Trader Joe’s prices are everyday prices,” she added. “Trader Joe’s doesn’t have ‘sales’ for a few days only to hike the prices back up again. Trader Joe’s prices change only when costs change. There are no fancy promotions, discount cards or couponing wars.”
Trader Joe’s (www.traderjoes.com) began in 1958 in the Los Angeles area. Since then, it has expanded to 460 stores in 41 states.
Trader Joe’s moving to Rosewood….GREAT NEWS ! ! ! I avoid going to the current Ptown location because of the horrible parking! My favorite grocery store ! ! Hurry TJ’s…..tired of going to Livermore!
This is the best news ever! Finally I can start shopping again at Pleasanton’s Trader Joe’s rather than Livermores as I couldn’t stand battling the parking lot every time I went. Congrats and it couldnt come any time too soon. Yeah!!
That’s such great news! I have had concerns about safety issues related to the current Trader Joe’s parking lot. The relocation will eliminate the problem.
I was so relieved to find that Trader Joe’s in just moving its location and not out of the area. The expanded parking lot will be a huge plus as I often wonder if I’m going to get out of the old one unscathed. It’s one of my favorite stores!
Too bad the owner was a Nazi tycoon not a contributor to our American economy !
Nothing in that store is made in America.
Shocking isn’t it ? Marketing to our American sensibilities but foreign to the core..Google it folks.
WONDERFUL NEW LOCATION. ill google the WWII connection as a jew who is interested but you might as well add VW, Toyota and many others, sadly to the google search
Wonderful news.
For several months now we have been under the assumption that Trader Joe’s would be moving into the old Fresh N Easy vacated store. Now this is new news.
According to the landlord’s website, Trader Joe’s is moving to former Fresh N Easy space. Total Wine is moving to the former CVS site.
http://properties.brixmor.com/cre/commercial-real-estate-listings/pleasanton/california+/rose-pavilion/plans
I’m confused. Is Trader Joe’s moving to the vacant CVS or to old Fresh and Easy? Jp74d
Absolutely wonderful news! No more of that awful parking lot. Wish it could be sooner than another year.
I don’t know what WilliamG means by “nothing in that store is made in America!” Completely untrue. A lot of their produce and some frozen goods are imported and many specialty items are imported but, the majority of everyday staples (milk, eggs, bread, juice, cereal, beer, wine, chips, etc.) are made in the U.S.
The parking lot for this store has been a nightmare since the day they opened. In fact, it became even worse when they took over the adjacent store quite a few years ago. This move is a long time coming and one really has to wonder why it took so long.
Also, great to hear Total Wine is coming into the old CVS/Longs store at Rosewood Pavillion. Their selection is incredible and pretty good prices.
@Meadowlark
trader Joes is going into the old Fresh and Easy location (I have known about this for a couple of months now). Total Wines and More is going into the old CVS location across the street where Longs Drugs was before CVS took over in 2009.
I noticed the confusion too in the article and title.
Trader Joes will be opening in March 2017 by the way.
Good bye worst parking lot in Pleasanton, soon I will be shopping back at p-town store instead of going to Livermore. Made more sense to drive those extra miles and not have to participate in the “demolition derby” going on at that p-town lot.
Looking for clarification on the Trader Joes relocation. The Trader Joes website has the address listed for the old Longs/CVS location while Pleasanton Weekly lists the address for the vacated Fresh and Easy location.
It’s in the Fresh and Easy location. There is a sign on the front, one of those public notices of change of ownership, to Trader Joe’s.
Trader Joe’s is moving to the old CVS location, not where Fresh & Easy used to be. It even says that on their website. 4225 Rosewood Drive Pleasanton, CA 94588.
The Fresh & Easy location isn’t much larger than their current location.
http://properties.brixmor.com/cre/commercial-real-estate-listings/pleasanton/california+/rose-pavilion/plans shows Total Wine is moving into the old CVS store. Trader Joes is moving near where Fresh and Easy was across the street.
4225 is the address of multiple tenant spaces.
Anyone know whats going into tje current trader joes location?