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The Pleasanton Community of Character Collaborative announced that it is launching a new campaign to enlist organizations to join in the citywide effort to create a community culture based on goodwill, values and the six character traits of responsibility, compassion, self-discipline, honesty, respect and integrity.

The new “Organization of Character” campaign is aimed at businesses and non-profit organizations in Pleasanton.  To apply, an organization must explain how it demonstrates one or more of the Community of Character traits, attend a Community of Character activity and agree to advertise the Community of Character logo.

“To be a Community of Character, we need organizations within our community dedicated to exemplifying the 6 character traits, said Ellen Pensky McGraw, president of the Community of Character Collaborative.  “While many organizations are already supporting the program,” she said, “this campaign is designed to get even more of them engaged in weaving these important values deeper into the fabric of our community.”

The 19 organizations already supporting the program are: The City of Pleasanton; Pleasanton Chamber of Commerce; Pleasanton Unified School District; Robert Half International; UNCLE Credit Union; Heritage Bank; Vic’s All Star Café; Pleasanton Cultural Arts.

Also, The Pleasanton Weekly; Valley Humane Society; Growth Development; Harvest Valley Church; Valley Care Health; Tri Valley YMCA; ACCUSPLIT; WiMe Group; Keller Williams Real Estate; BumbleBee Marketing; and Museum on Main.

McGraw said the 19 are considered “charter” Organizations of Character and that any business or non-profit group signing up for the program before the end of the year will also be considered a charter member.  Many activities and programs are planned for the Organizations who participate.

Organizations of Character members receive a plaque to display in their office as well as additional Community of Character decals and  logos.

Organizations interested in becoming members can pick up applications at the Pleasanton Chamber of Commerce  or at www.communityofcharacter.org.

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