A photo shows the exterior of the Grocery Outlet located on Bernal Avenue in Pleasanton. (Photo by Jeremy Walsh)

A couple who took over the Grocery Outlet in Pleasanton a couple years ago are saying goodbye to the community this week as they get set to move and take over one of the other franchise store locations in the North Bay.

Starting Thursday (July 2), Taylor and Chelsea Elliott will officially hand over the reins to a new owner as the two begin their next chapter as co-owners of the Grocery Outlet in North Napa. They assured the five-year-old store in Pleasanton’s Vintage Hills Shopping Center plans to operate as usual through and after the transition.

“We’re very excited about this next opportunity and what it means for our careers and our family,” Chelsea Elliott told the Pleasanton community in a June 11 Facebook post. 

“Thank you guys so, so much for these last 2-1/2 years,” she added. “We will miss everyone here. We just want to say thank you so much for supporting us. We really appreciate it.”

The Elliotts first took over the Grocery Outlet — located at 3550 Bernal Ave. — about two and a half years ago. The store is the anchor tenant in the shopping center littered with vacancies at the intersection of Bernal and Vineyard avenues and Tawny Drive.

Since taking over, the couple said they have shared countless memories and made lifelong friendships with not only their staff, but also with members of the community who frequented the store, which makes the move even more bittersweet.

“It is hard to say goodbye,” Chelsea Elliott said in the Facebook post, which is where the couple made the announcement of their departure. “We’ve made so many wonderful connections with so many wonderful people and our team. We are just going to miss everyone so much.”

According to Taylor Elliott, the couple had no intention of leaving Pleasanton. He said their original plan was to stay in the Tri-Valley for as long as possible.

But after an opportunity to take over the Grocery Outlet store in North Napa — located at 3385 Solano Ave. — presented itself, he said he and his wife decided moving was the best option for them and their two children, one of whom was just born this past February.

“It felt like an interesting opportunity … an interesting challenge as well,” Taylor Elliott told the Weekly Monday afternoon.

In the Facebook video, he too expressed his appreciation for everything the Pleasanton community has done for him and his family since they first took over the store.

“This is very bittersweet,” he said. “We’ve worked really hard, our team has worked really hard the last couple of years, and we’ve gotten to know a lot of you in the community and it’s sad to have to say goodbye to you guys.”

As for the future of the store, Taylor Elliott said Eric Feagley will be taking over operations beginning July 2. He said Feagley has worked at Grocery Outlets in Oakland and Pleasant Hill and has been training to be a store operator for a little over two years.

Taylor Elliott also assured the public that none of the staff will be leaving the store.

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Christian Trujano is a staff reporter for Embarcadero Media's East Bay Division, the Pleasanton Weekly. He returned to the company in May 2022 after having interned for the Palo Alto Weekly in 2019. Christian...

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