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Executive Director Tiffany Cadrette is leaving the Pleasanton Downtown Association next month after accepting a marketing position with the Alameda County Fairgrounds, where she worked earlier in her career.
Cadrette has led the downtown organization for just over 1-1/2 years, when she was promoted to the head position after three years as the PDA’s events and marketing manager. Her tenure, which began the week after Pleasanton’s 125th Anniversary Celebration in 2019, was in the end focused primarily on addressing COVID-19 pandemic impacts on downtown businesses.
Recruitment to identify Cadrette’s successor is underway.
“I love downtown Pleasanton, and I am grateful I will still be very involved with the community in my new role. I will be doing everything I can to help ensure a smooth transition for the organization,” Cadrette told the Weekly.
PDA Board President Terri Terry praised Cadrette for “an amazing job” throughout her time with the association.
“Although she will be greatly missed, she will continue to serve the Pleasanton community and continue working closely with the PDA,” Terry said. “We are now actively seeking a person who has the same passion for Pleasanton, as well as, strong business and communication skills.”
Cadrette is scheduled to begin her new job as marking and communications manager for the Pleasanton-based fairgrounds on May 3. She previously worked for the fair, as well as Goodguys Rod & Custom Association, before moving to the PDA in 2016. She then took the reins as PDA executive director in August 2019 after the departure of longtime exec Laura Olson.
An organization tasked with promoting downtown Pleasanton and enhancing its viability, the PDA is funded through annual assessments paid by for-profit businesses within the Downtown Pleasanton Business Improvement District (BID), as well as through financial support (direct and indirect) from the city government and via sponsorships and fundraising events — which have largely been on hiatus amid the pandemic.
For more information, visit www.pleasantondowntown.net.
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