Donor Network West’s new commercial, airing on television and streaming services in Northern and Central California, focuses on the people who die in need of a transplant to draw attention to the importance of organ donations.
The minute-long commercial, which launched on June 24 and runs through August, opens with a young girl clutching a teddy bear, before the camera pans out to reveal a man lying on a hospital bed surrounded by eight people of varying ages and ethnicities, including the girl.
As the patient’s heart monitor flatlines, the people around him fade from the scene one by one.
“Every day people die waiting for an organ transplant. Eight lives lost or saved. Your choice,” reads the closing graphic, as the instrumental background music thins out to take on an ambiguous tone of either hope or melancholy -- the viewer’s choice.
Twenty-two people in the United States die each day as they wait for an organ transplant. The television commercial aims to introduce a sense of urgency by putting the decision to save a life in the hands of the viewers.
“The power to give a second chance to someone in need lies within each of us. Saving lives is a choice we can all make by registering as organ and tissue donors,” said Janice F. Whaley, CEO for Donor Network West, based in San Ramon.
For more than 30 years, Donor Network West has helped connect donors’ gifts to those in need of transplants. The federally designated organ procurement organization for Northern California and Nevada is partnered with the San Ramon Regional Medical Center.