The Stoneridge Shopping Center announced five new fashion spots and two new eateries coming to or expanding within the Pleasanton mall.
The additions are a mix of recognizable and new brands: ThredUp IRL, Macy's Backstage, lululemon athletica, Cinnabon, Go Fish Poke, Zara, The Salon by InStyle.
"Back-to-school shopping fuels the excitement of the new school year, and we are boosting the experience with these openings featuring on-trend and world-class retail," said Amanda Fernandez, director of marketing and business development for the mall.
"Beyond shopping, our expanding portfolio of eateries such as Go Fish Poke enhances choices for healthful and cultural dining to emphasize that Stoneridge Shopping Center is East Bay's premier lifestyle destination," she added.
ThredUp IRL, located on the lower level of the center near JCPenney, had its grand opening last Friday. The San Francisco-based brand, known for having the largest online consignment and thrift shop, branched out from strictly web-based shopping to bring a fresh take on in-store thrift shopping to the public.
Remodeling retail space in the existing Macy's Men's, the new addition to Macy's is set to open in the fall of this year. Macy's Backstage is an inclusion for shoppers seeking bargains from designer brands, mall officials said.
Set to soon move into an expanded location at Stoneridge, lululemon athletica will remain in its current location until November. The store is a yoga-inspired athletic apparel company offering collections for women and men.
Cinnabon made its way back to the mall last Saturday. Known for its signature cinnamon roll, the franchise bakery is located on the lower level of Stoneridge Shopping Center near Nordstrom.
Go Fish Poke opened in July and is located on the upper level of the center near Men's Wearhouse. This is the fifth location for the San Jose-based brand. The specialty meals highlight Japanese cuisine with hints of modern concepts.
JCPenney launched The Salon by InStyle in recent months, giving shoppers services such as haircuts, blowouts, coloring or hair treatment, as well as name-brand hair care and styling products.
Set to open in late October, Zara is known for its chic collections of current fashion trends. The Spanish fashion brand offers male and female apparel, shoes and accessories.