News

Stoneridge Mall welcoming new shops

Go Fish Poke, Zara, lululemon athletica among seven additions

The Stoneridge Shopping Center announced five new fashion spots and two new eateries coming to or expanding within the Pleasanton mall.

The additions are a mix of recognizable and new brands: ThredUp IRL, Macy's Backstage, lululemon athletica, Cinnabon, Go Fish Poke, Zara, The Salon by InStyle.

"Back-to-school shopping fuels the excitement of the new school year, and we are boosting the experience with these openings featuring on-trend and world-class retail," said Amanda Fernandez, director of marketing and business development for the mall.

"Beyond shopping, our expanding portfolio of eateries such as Go Fish Poke enhances choices for healthful and cultural dining to emphasize that Stoneridge Shopping Center is East Bay's premier lifestyle destination," she added.

ThredUp IRL, located on the lower level of the center near JCPenney, had its grand opening last Friday. The San Francisco-based brand, known for having the largest online consignment and thrift shop, branched out from strictly web-based shopping to bring a fresh take on in-store thrift shopping to the public.

Remodeling retail space in the existing Macy's Men's, the new addition to Macy's is set to open in the fall of this year. Macy's Backstage is an inclusion for shoppers seeking bargains from designer brands, mall officials said.

Set to soon move into an expanded location at Stoneridge, lululemon athletica will remain in its current location until November. The store is a yoga-inspired athletic apparel company offering collections for women and men.

Cinnabon made its way back to the mall last Saturday. Known for its signature cinnamon roll, the franchise bakery is located on the lower level of Stoneridge Shopping Center near Nordstrom.

Go Fish Poke opened in July and is located on the upper level of the center near Men's Wearhouse. This is the fifth location for the San Jose-based brand. The specialty meals highlight Japanese cuisine with hints of modern concepts.

JCPenney launched The Salon by InStyle in recent months, giving shoppers services such as haircuts, blowouts, coloring or hair treatment, as well as name-brand hair care and styling products.

Set to open in late October, Zara is known for its chic collections of current fashion trends. The Spanish fashion brand offers male and female apparel, shoes and accessories.

Comments

17 people like this
Posted by Grumpy
a resident of Vineyard Avenue
on Aug 7, 2018 at 9:52 pm

Grumpy is a registered user.

It’s too bad we keep losing higher end stores at Stoneridge. There were a few, but the toy store and Janie and Jacks spring to mind right away. Some closures can’t be helped: Teavana was shuttered by Starbucks; Brookstone will close because of bankruptcy. But I don’t enjoy more outlet style stores. It seems that Walnut Creek is retaining or attracting the better stores now, with their remodel. Stoneridge, on the other hand, has had a constant cycle of poorly thought out fast food that fail to last six months.

I wonder what can be done about this. Is it just that the mall clientele isn’t capable of supporting a more varied and interesting set of stores? And if so, how could that be given that Pleasanton and Walnut Creek don’t seem that different to me except for size.


12 people like this
Posted by kalapog
a resident of Dublin
on Aug 8, 2018 at 9:07 am

Simon malls loves playing the shuffle game, nothing new to see here folks. In 6 months expect the apple store to switch places with Forever 21


2 people like this
Posted by Steve
a resident of Another Pleasanton neighborhood
on Aug 8, 2018 at 11:28 am

Would help if this story was identified as a press release from Simon vs. an actual news item. Doesn’t really matter...once Sears closes, likely with JCP and Macy’s consolidating into one location not far behind, this mall is in for some challenging times. A-level malls such as Stanford, South Coast Plaza, etc. are doing well. The future of others is quite tenuous.


Like this comment
Posted by Steve
a resident of Another Pleasanton neighborhood
on Aug 8, 2018 at 11:30 am

Post above should have read “JCP closing...”.


7 people like this
Posted by David
a resident of Alisal Elementary School
on Aug 8, 2018 at 10:07 pm

Now that we have the outlet mall in Livermore, Stoneridge will go down hill particularly with Sears and JCP closing, and the opening of new low end retailers. Malls are a thing of the past. Redevelop it with mixed commercial and high density condos and apartments including senior units. Its at BART, near freeways and big employers, and within walking distance of Kaiser. Better to create a campus like community than attracting more car break-ins, purse snatching and shoplifting. Thats why we go to downtown Walnut Creek instead where its more interesting, higher end and safer.


Like this comment
Posted by Mom2Boyz
a resident of Dublin
on Aug 9, 2018 at 7:26 am

The new retail center in San Ramon’s Bishop Ranch is taking Pottery Barn and continues to sign other high end and boutique stores.


Like this comment
Posted by ASAD
a resident of Avila
on Aug 11, 2018 at 3:48 am

Web Link


Like this comment
Posted by David
a resident of Alisal Elementary School
on Aug 11, 2018 at 8:17 pm

Cinnabon and Go Poke are fast food junk eateries. The Tri Valley is well on its way to being unremarkably suburban (sprawl) despite having lots of opportunities. Look at Walnut Creek and the soon to be San Ramon City Center. We need a central shopping hub plus the historic downtowns where unique small independent shops are located.


Like this comment
Posted by Michael Austin
a resident of Pleasanton Meadows
on Aug 11, 2018 at 9:10 pm

I will be visiting the new Cinnabon tomorrow to purchase my favorite treat.


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