A new Total Wine & More shop officially opened in Pleasanton last week, kicking off its arrival with a grand-opening weekend.
The new retail store is located at 4225 Rosewood Drive, previously home to a seasonal Spirit Halloween store and before that a CVS Pharmacy, and across the street from the new Trader Joe’s.
Total Wine & More has been expanding into the Tri-Valley recently, opening a store in San Ramon at the end of August.
The grand-opening weekend in Pleasanton lasted from last Thursday (Oct. 26) through Sunday. Community members were able to enjoy a variety of activities, from tastings and live music to complimentary gifts.
“We’re off to a great start, excited to be in the city of Pleasanton, and looking forward to this weekend,” the store’s manager Robert Beltran said Oct. 26. About 50 customers were lined up outside the Rosewood store at its 9 a.m. opening, he noted.
Ten percent of all weekend wine sales were donated to Pleasanton’s Museum on Main, coming out to a total of just over $12,000.
“Donating a percentage of wine sales enables us to give more to the local community, which is always our goal,” said Edward Cooper, the retailers’ vice president for public affairs and community relations.
Jim DeMersman, the museum’s executive director, expressed appreciation about the partnership.
“Our organization is dedicated to connecting the past to the future by preserving, clarifying and disseminating information about our history in the Tri-Valley area,” DeMersman said. “We are fortunate to enjoy robust support from our local community, and we are delighted to welcome Total Wine & More as our newest partner in sharing our region’s rich history with the people of Alameda County.”
Total Wine & More is the country’s largest independent retailer of fine wine, beer and spirits, and, Cooper said, the new store will generate additional retail sales tax for Pleasanton, along with offering a selection of over 8,000 wines, 3,000 spirits and 2,500 beers.
