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Golfsmith, a nationally-known golf and tennis retailer, opened its new 28,500 square foot Pleasanton superstore Friday morning to long lines of waiting customers searching for bargains and special prizes being offered during the store’s grand-opening weekend.
The new store, at the site of the former Galaxy movie theater in the Rosewood Pavilion at Santa Rita Road and Rosewood Drive, replaces Golfsmith’s store in Dublin, which is closing.
The new store features an indoor golf driving range with four tees where golfers can test its own brand-name clubs that the store sells and can also sign up for golf lessons at the pro shop a few feet away. At the other end of the store, there’s a full-court tennis area with a full-service tennis department just outside the screened area where players can buy new equipment or have their rackets restrung.
On a tour through the new store just prior to today’s opening, Adrian Gonzalez, Golfsmith’s vice president, said the new Pleasanton facility will bring to the Bay Area the many features found in the retailer’s superstores in other parts of the country that its smaller stores in Dublin, Fremont and Palo Alto could not provide.
“We got into the Bay Area by acquiring the Don Sherwood golf and tennis stores, so now we are combining those into this much larger store,” he said. “Here in Pleasanton, we’re in the heart of some really great golf courses and in a large marketing area for both golf and tennis.”
Besides golf and tennis products, the store also features sports clothing and accessories. On opening day, the store will have 25 employees, including those transferred from the Dublin store.
Golfsmith International, Inc. was founded in 1967 and is headquartered on a 40-acre campus in Austin, Texas. Two years ago, Golfsmith made its Initial Public Offering (IPO) and today is traded under NASDAQ symbol GOLF. More information on the company and its products can be found on the company’s website at www.golfsmith.com.
The building Golfsmith is now occupying was built three years ago to house Broyhill Home Collections, a nationally-known furniture maker and retailer. That company had demolished the Galaxy 8 Cinema in the Rose Pavilion after the movie theater property was acquired by Regal Cinema, which opened its larger IMAX theater complex in Dublin.
During the construction period, Broyhill, itself, was acquired by Furniture Brands International, which chose to cancel plans to open a Pleasanton location. The building has been empty since 2005.
– Jeb Bing
– Jeb Bing
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Golfsmith vice president Ardrian Gonzalez is one of several top executives of the Austin-based golf and tennis superstore in Pleasanton this weekend to welcome customers to his company’s newest–and one of its largest–retail outlets. -
Remember the Galaxy? Thousands watched movies on one of its 8 screens until Regal closed it down to open its theater complex in Dublin. Golfsmith moves today into the building constructed on the Galaxy site. -
Customers stand in one of several lines that snaked through the store shortly after Golfsmith opened for business Friday. -
Hundreds of customers searching for bargains filled the new Golfsmith Superstore after it opened for business Friday in Pleasanton’s Rose Pavilion at Santa Rita Road and Rosewood Drive. -
Golfsmith Superstore became a festive meetng place for sporting goods customers who waited in checkout lines after the store opened for business Friday.
The new store is something alright! The indoor driving range is huge…for being indoors. My suggestion would be to demo your favorite clubs at their store, then mosey on over across town to “Pleasanton Golf and Tennis”, adjacent to Raleys. They will match any price from the Corporate stores, and provide a keen personal touch impossible to get at those “big box stores”.
PG&T opened recently, without any of the fanfare or hype. Support the mom-and-pop operation, because prices will not be an issue. I love their personal touch! And so will you!
why this retailer didn’t hold out for Domus to exit. Seems like the perfect trendy store to backfill that location.
*hurl*
And it’s Texas based company to boot. Perhaps all the SBC/AT&T executives left in the Bay Area (and there aren’t many…) will be shopping here to ensure their Lone Star State Loyalty is firmly cemented.