Pleasanton Police Chief Tracy Avelar’s life and career demonstrate powerful traits —most notably character and resilience.
Speaking without notes to the GraceWay Church retired men’s group Monday, she shared her personal and career story as well as fielding plenty of questions — her preferred way to engage with audiences. She grew up in a family of nine after her mom (with five kids) married a man with four. Her description: “chaos.”
She departed at 18, went to work in the insurance business, got married and bore two children. Then, her husband died of brain cancer at 25. She continued in the insurance business, remarried, had twins and started thinking deeply about her journey in the private sector and maybe the public sector offered more stability and opportunities. She got hired and attended the police academy at age 31. Working in Foster City, she climbed up the ranks.
Tracy, with the urging of her bosses, earned a college degree so the lack of the same didn’t get in her way of promotions. (I understand, I got mine for exactly the same reason.)
Her chief encouraged her to get a master’s — she frankly was quite disappointed with the undergrad and not interested until he sent her a program through the U.S. Naval Postgraduate School specifically for professionals dealing with homeland security. It was exceptionally competitive—about 5,000 people applied and her cohort was just 32 people. She related just how accomplished they have become. The 18-month program included two weeks on campus each term for the three classes. She juggled that, her job, her kids and her marriage.
Along her journey, she hit a turning point as a captain. An officer on probation had committed what she thought was a firing offense, but neither her fellow captain nor the chief agreed. She shared her feelings with her mentor, the former chief, and he simply said, “you’re not chief.”
She went on to become chief and also served as president of both the county chiefs association and the statewide association as well as working on their legislation committee. Her ease speaking in front of a group spoke to that experience. Her statewide duties delayed her planned retirement for a year and then the Pleasanton job opened up. She had joked with former Pleasanton Chief David Swing about wanting the job when he retired. Having lived in Dublin and commuted to Foster City for 22 years, she relished the idea of working locally and helping refine what she described as a top-notch department.
She prefaced her remarks with a question if anyone had seen her speak before—she’d clearly be on the local circuit. If you have a chance to listen to her, grab it—well worth your time.
Incidentally, the department is catching up with technology that it could not afford with the city’s financial crunch. It finally has a drone, an addition the chief believes will help with a variety of enforcement and other activities. For instance, they were able to locate a missing teenager who was asleep in a field on what was predicted to be a cold night. It also will give officers the ability to track e-bikes that they will not pursue because it’s too hazardous. Additional parental responsibility may be coming to a rampaging e-bike home near you.
Nice story. If the chief would apply a snippet of her expertise to traffic control and pedestrian safety. The Muirwood Drive area between the two Foothill Road areas and along Foothill High School is absolute motor vehicle operator lawlessness.
A snippet of my experiences.
A motor vehicle operator approached me from behind on my left made a right turn in front of me into opposing lane of traffic while I was in the cross walk.
A student driver with cell phone in hand drove through a red light nearly hitting me, drove up onto the cub to avoid me while I was in the crosswalk with the white walk light.
While I was in the crosswalk, a motor vehicle operator persistently honked his horn for me to get out of his way. It did not occur to him that he must stop and remain stopped until the crosswalk is clear of pedestrians.
I walk with a cane, I will use my cane in self defense to smack the hood, a fender, or take out a head light, whatever is necessary to protect myself. Self-defense is not a crime. It is legal activity.
Hello Michael Austin –
Many share your concerns about outrageous traffic behavior, especially around schools, and also in just in general.
Perhaps these are some avenues to pursue?
Pleasanton residents can participate in traffic management through the Bicycle, Pedestrian, and Trails Committee or the Community Advisory Board. The Bicycle and Pedestrian committee meets monthly to advise on infrastructure and congestion, while the Community Advisory Board addresses localized police and safety issues.
Online Reporting: Submit non-emergency traffic and safety complaints directly to the Traffic Unit Supervisor using the Pleasanton Police Department Traffic Safety page.
The city continually gathers citizen feedback for long-term road safety. If you are interested in broader civic transportation efforts, review the Pleasanton Transportation Safety Action Plan to see how previous citizen surveys have been integrated into data-driven safety goals.
Pleasanton Transportation Safety Action Plan (link below) appears to be looking at the type of issue you mention and is happening right now.
You can subscribe and also fill out the Contact Us page. There’s a specific person assigned to this program, so there is a way forward for you and others to get involved.
I don’t recall when. or how this program has been communicated in the past.
https://www.cityofpleasantonca.gov/our-government/traffic-engineering/transportation-safety-action-plan/
https://www.pleasantonweekly.com/blogs/what-a-week/2025/08/07/checking-consent-police-data-crossing-guards-bart-lot-redevelopment-and-much-more/
by Jeremy Walsh
August 7, 2025 3:51 pm
… “Elsewhere, the city advanced on spending a $240,000 Safe Streets For All federal grant on a contract with TJKM Transportation Consultants (worth $298,343) to develop the Pleasanton Transportation Safety Action Plan.”
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The school resource officer parks his car on the sidewalk in front of the administration building on the north end of the parking lot. The SRO should park his car on the south end of the parking lot in the parking slot next to the entrance of student drivers naking the illegal right turns. The SRO can walk to the administration building. As it is, the SRO lacks visibility. The SRO car parked on the south end would serve as a deterrent.