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Residents and visitors of Pleasanton will now be able to partake in a wider selection of shopping opportunities as the Stoneridge Shopping Center welcomed five new stores this summer, with two more set to open soon.
The five businesses that recently opened were Aldo, Andersen Bakery, GNC, ID Cafe and Tokyo Lifestyle. New establishments Perfume World and JD Sports join them during this month, according to mall officials.
“We’re proud that these seven notable brands chose our center and know they will further enhance the experience our guests have when they shop and dine here,” said Dee Gill, director of marketing and business development for the Stoneridge Shopping Center.
The shopping complex, opened in 1980, has been home to various retail, dining and lifestyle businesses through the years. Currently with over 160 stores selling everything from children’s clothes to home furniture, the mall draws shoppers from across the region.
“Stoneridge Shopping Center has maintained a robust mix of retail and dining options for local Bay Area residents and families to enjoy year-round,” Gill added. “This diverse product range creates a more engaging and vibrant shopping environment, attracting a wider consumer demographic and generating increased foot traffic.”
The center holds a prime location in the Tri-Valley, at the intersection of interstates 680 and 580 in Pleasanton and near the West Dublin-Pleasanton BART Station. Simon Property Group, a retail real estate company, oversees store agreements at Stoneridge.
“Simon’s leasing activity remains strong in 2023, and we continue to see demand for space from new and exciting national retailers,” Gill said. “People love to touch, feel and try on products before they buy them and our new retailers provide locals and visitors alike a wider selection of recognizable and ‘new-to-me’ brands to experience.”
I’ve lived in Pleasanton for over 16 years now, and have seen a steady decline in “Foot Traffic” in the Stoneridge Mall. Making available space for lesser known retail, like your “Mom & Pop” stores where local businesses can afford space at the mall, would make a more appetizing choice for the community to shop. When costs only match those that are chain stores and
High End” stores, it makes it less likely the community will shop there. Hence online shopping has become the shopping choice of the majority of people everywhere.
Large retail-anchored and retail-focused malls are dying a slow death. Malls that want to survive need to innovate into entertainment and destination centers. Adding housing, hotels, attractions, and entertainment-based activities is the future. Retail can co-exist in the new economic model of the mall if property owners realize that the exorbitant space fees are over.