The city's paratransit service has a new look -- and a new operator.
Pleasanton Rides, the rebranded name for city service now provided by Pleasanton-based Black Tie Transportation by contract, launched operations earlier this month with the revamped vans starting to pick up local seniors to help fulfill their short-distance transportation needs.
"We are honored to have the opportunity to serve the Seniors of Pleasanton," Black Tie owner Bill Wheeler said in a statement this week. "The city of Pleasanton takes pride in the senior community, and Black Tie is proud to be the trusted transportation resource behind Pleasanton Rides. Partnering with Trakk for the mobility management technology has provided us a best-in-class contactless reservation and fare-payment experience for our riders and their caregivers."
Pleasanton City Manager Nelson Fialho added, "The city of Pleasanton is excited to continue serving our seniors through our senior transportation program now called Pleasanton Rides. We are pleased to partner with Black Tie, a homegrown Pleasanton business, to provide the best quality of service to our residents."
City officials decided last year to outsource its decades-old Pleasanton Paratransit Service for cost and operational reasons.
The City Council on Dec. 1 awarded Black Tie a three-year contract worth a total of $896,400 to take over the management and day-to-day operations of the city's paratransit service. The program is funded via the city's general fund, Metropolitan Transportation Commission (MTC) Transportation Development Act 4.5 funds, and Alameda County Measure B and BB funds, according to city officials.
The newly rebranded Pleasanton Rides van fleet, which hit the streets on Feb. 1, were upgraded with a new vinyl brand wrap of the Pleasanton ridgeline, in addition to detailing and maintenance work, according to city officials.
Wheeler said last week's launch was "highly successful."
"The frequent riders were very pleased and excited with the new look and feel of the equipment and the care, concern and service provided by Black Tie's seasoned professional drivers," he added.
The program primarily serves Pleasanton seniors who are 70 years old or older. Adults who qualify under the Americans with Disabilities Act are also eligible for the paratransit details, but details for riders with more complex wheelchair or scooter transports are pending an agreement with the Livermore Amador Valley Transit Authority, according to the Pleasanton Rides website.
Pleasanton Rides service during COVID-19 social restrictions will be available on Mondays, Wednesdays and Fridays from 8 a.m. to 5 p.m. The fares remain the same as when under city operation; one way within Pleasanton is $3.50 while travel to select destinations in Dublin, Livermore or San Ramon is $4 per one-way ride.
New and existing riders can contact Pleasanton Rides at the new phone number, 925-398-1045. Customers can request rides, access the rider application or find other information via the new website, www.blacktietrans.com/pleasanton-rides.