Nordstrom plans to close its department store in Pleasanton's Stoneridge Shopping Center, corporate officials confirmed to the Weekly on Thursday, two days after the company announced it would be shuttering 16 unspecified stores nationwide.
One of the more recognizable department store chains in the country, the Seattle-based retailer had temporarily closed its full-line Nordstrom stores and Nordstrom Rack sites in California and elsewhere in the nation amid the COVID-19 pandemic since mid-March.
When Nordstrom brand stores begin to reopen once shelter orders are lifted in the Bay Area, the same will not be said for the Pleasanton location -- which has been a longtime anchor store at the mall on Stoneridge Mall Road. Employees at the Stoneridge store were informed of the move during a conference call Thursday.
"To respond to the impacts of COVID-19 and ensure we're able to continue serving customers well into the future, we will be closing 16 of our fleet of full-line stores, including Nordstrom Stoneridge," Nordstrom PR officials told the Weekly.
"We selected these 16 stores based on a variety of factors, including the unique needs of the market, the current state of our business and real estate agreements," they said, adding:
"We will not reopen these stores to the public and anticipate all 16 of these stores will be closed by August 2020. These types of decisions are never easy because we realize what this means for our employees. We’re committed to taking care of them as best we can, including providing support and resources through this transition."
The forthcoming Nordstrom closure represents a second major retail departure at Stoneridge in a year and a half, following Sears' exit at the end of 2018.
"Like many in our community, we’re disappointed to learn that the Nordstrom at Stoneridge Shopping Center is among the stores that will be closed by the company as it trims its number of stores," Pleasanton City Manager Nelson Fialho told the Weekly.
"Nordstrom would have continued as an excellent anchor in Simon Property Group’s plans for enhancements to the center. The City will continue to work with Simon on its plans as we collaboratively work to ensure Stoneridge remains a competitive retail location," Fialho added.
Simon, majority property owner at Stoneridge, has been advancing applications with the city of Pleasanton to redevelop some of its mall land south and east of the Nordstrom building, including with 486 apartments on one parking lot and a new entertainment, retail and lifestyle hub after tearing out the old Sears building and parking garage.
The status of the redevelopment plans in light of the Nordstrom departure and the COVID-19 pandemic -- which has closed mall operations except for certain exterior restaurants -- remains unclear.
The pending closure will leave the Tri-Valley with one remaining Nordstrom brand store, the Nordstrom Rack in Dublin's Persimmon Place. The nearest full stores will be in Walnut Creek or Fremont.
"Losing an amazing retailer like Nordstrom at Stoneridge Mall in the short term will be felt throughout our community," said Steve Van Dorn, president and CEO of the Pleasanton Chamber of Commerce. "Knowing how attractive our region is to their customer base, I’m sure they will reopen once Alameda County loosens their retail restrictions and the market begins to shift positively."
The 16 closures represent 13% of the 117 full-line Nordstrom stores open in the U.S. and Canada. National news reports indicate Puerto Rico's lone Nordstrom is on the closure list, with the remaining 15 in U.S. states.
"Our goal is to best position ourselves to serve customers in each market where we operate," Nordstrom PR said. "Because of the impacts COVID-19 has had on our business, we need to take a critical look at the physical footprint of our stores to determine which we will continue to operate."
Nordstrom first announced the closure plan -- without naming specific locations -- in a press release on Tuesday.
The in-store experience remains core to Nordstrom's business model and internet-based sales have been "generating solid online traffic and conversion" during the COVID-19 crisis, but the 16 store closures and other restructuring strategies are needed and will result in an estimated $150 million in expense savings, the company said.
"We’ve been investing in our digital and physical capabilities to keep pace with rapidly changing customer expectations. The impact of COVID-19 is only accelerating the importance of these capabilities in serving customers," CEO Erik Nordstrom said in Tuesday's statement.
"More than ever, we need to work with flexibility and speed," he added. "Our market strategy helps with both, bringing inventory closer to where customers live and work, allowing us to use our stores as fulfillment centers to get products to customers faster, and connecting digital and physical experiences with services like curbside pickup and returns."
The company is looking toward phased reopening of its other stores -- including the Nordstrom Rack in Dublin -- market by market based on local authorities' regulatory decisions and "with the health and safety of employees, customers and communities as a priority," officials said.
Comments
Birdland
on May 7, 2020 at 3:51 pm
on May 7, 2020 at 3:51 pm
Now do we get a Costco?
Birdland
on May 7, 2020 at 4:41 pm
on May 7, 2020 at 4:41 pm
Karl, I am curious....Are you and have you been fully stocked with Toilet Paper, Paper Towels, Hans Sanitizer, Disinfectant Spray and Cleaning Products, Water and Dried Foods since March?
Just asking because your immediate question/response to Nordstrom closing seems more about “you” than considering the employees that are left without a job.
Sad.
Birdland
on May 7, 2020 at 6:32 pm
on May 7, 2020 at 6:32 pm
I would say a Costco would better serve the community than a Nordstrom. People losing one job could get a pretty well paying job at Costco.
As far as your question concerning my pantry, no I am not well stocked. But I have been patronizing Raley’s, not Safeway because Raley’s is more of a friendly, community store than Safeway.
I have never been a Costco member, but would consider joining if we had one in Pleasanton. And it would not be for the bulk items you list bit to manage my drugs costs, both prescribed and over the counter as I expect I will have to be forced into retirement very soon.
Stoneridge
on May 7, 2020 at 6:43 pm
on May 7, 2020 at 6:43 pm
@Karl, Pleasanton does not need a Costco for a multitude of reasons including traffic congestion already in that area, but more importantly, there's already one up the road! Drive 10 mins for crying out loud. I still don't understand why people can't do that. Such laziness.
Birdland
on May 7, 2020 at 6:49 pm
on May 7, 2020 at 6:49 pm
You may not believe this Pete, but I would actually ride my bike there
You know, reduce my carbon foot print and improve my health through exercise.
Pretty lazy of me....
Birdland
on May 7, 2020 at 6:59 pm
on May 7, 2020 at 6:59 pm
BTW
I think we can expect the sad news that JC Penney will also be closing - this virus is having a major impact on them.
Maybe it’s time to look at how to utilize the mall area to netter serve the community with both jobs snd other economically viable purposes.
It was a great thing when it was built in the 1980’s, something Pleasanton really needed at the time. That may not be the case any longer.
Vineyard Avenue
on May 7, 2020 at 7:17 pm
on May 7, 2020 at 7:17 pm
Yup. That mall’s time has come.
At least this should put the nail in the coffin of the fantasy of adding a movie theater and a gym.
Val Vista
on May 7, 2020 at 7:52 pm
on May 7, 2020 at 7:52 pm
Sears gone, Nordstroms leaving, and Penneys is in the on deck circle. It wouldn't be a shock if Macys followed. With all of these stores gone or going, I guess that shoots a big hole in the "traffic" argument against Costco. Maybe they should build Costco at the mall.
Pleasanton Meadows
on May 7, 2020 at 8:57 pm
on May 7, 2020 at 8:57 pm
Pete,
Go to the Livermore Costco, it’s packed all the time. Is “capacity” not a real factor for opening another location?
Bridle Creek
on May 7, 2020 at 9:03 pm
on May 7, 2020 at 9:03 pm
Wow.
Too bad. I liked shopping there.
That's capitalism.
Dan
Bridle Creek
on May 7, 2020 at 9:05 pm
on May 7, 2020 at 9:05 pm
JC Penney leaving will have bigger impact on my shopping.
I've been slowly buying from Amazon because at my age, my sizing doesn't change.
Change.
Pleasanton Meadows
on May 7, 2020 at 9:13 pm
on May 7, 2020 at 9:13 pm
If you are upset because you are on furlough and want work:
There is five million acres of warehouses in the Tracy area begging for help, want to hire people. Over the road carriers are screaming for drivers.
Some of these positions pay $30 hour plus family health benefits.
There are also Tech jobs available that allow you to work from home, some of these positions start at $85K year salary and upwards. Get out of your box and check things out, it is there with little initiative required.
Stoneridge
on May 7, 2020 at 9:22 pm
on May 7, 2020 at 9:22 pm
Costco...Costco...Costco
Anybody think our city has $25 million for infrastructure and right-of-ways for Costco and hotels? Yes, hotels!! Who’s going to build one?
Anybody think this is a good time to GIVE our $6.8 million savings to build infrastructure for Costco and hotels? Anybody think that it’s a good time to borrow another $6.8 million.
As to jobs created by Costco, 85% will not be Pleasanton residents.
Costco’s sales fell in April by 4.7%. Who wants to be in a crowded Costco? The next casualty? In 10 years another empty warehouse- but we are still in debt?
Anybody listening?
Valley Trails
on May 7, 2020 at 10:02 pm
on May 7, 2020 at 10:02 pm
This is actually very disappointing.
Another Pleasanton neighborhood
on May 7, 2020 at 10:12 pm
on May 7, 2020 at 10:12 pm
What did Pleasanton expect when they put the shoplifting train, I mean Bart, right into its parking lot, then the local police says that shoplifters won’t be prosecuted! Add in the attempted carjackings and I can see why business was down even before Covid!
Del Prado
on May 7, 2020 at 10:31 pm
on May 7, 2020 at 10:31 pm
Here come the Condos and affordable housing units...We'll end up looking like Dublin
Birdland
on May 8, 2020 at 12:32 am
on May 8, 2020 at 12:32 am
So when is this the next Bayfair or Southland mall? This is Pleasanton correct? What a shame to see our community and local businesses slowly crumble away. The mall is doomed and we need to really look closer at what the future of our community and businesses look like. We are one of the richest communities and yet all I see is an abundance of closed or vacated spaces available for rent in Pleasanton. Why is this happening here? I have lived here since 1985 and this was a pretty affluent area (and still is last time I checked) so what has changed? Is it businesses are getting more greedy trying to make more profit, our community no longer supports local business, or our elected officials making it more difficult to operate? Or a combo of all of the above? Just saying I know how great this city can and hopefully will be in the future. Maybe it's time for change for the better?
Avila
on May 8, 2020 at 12:45 am
on May 8, 2020 at 12:45 am
This virus will create a snowball effect recession. Millions of Americans are out of work and cannot pay rent. April rent was already due, and now May rent. Months of back rent is owed and this virus lockdown still is in full effect.
Danbury Park
on May 8, 2020 at 2:33 am
on May 8, 2020 at 2:33 am
This makes me very sad. They are the one store that truly has full service. Hate to see all the jobs lost. ALSO...I HAVE A PAIR OF BOOTS ON THE STRETCHER THERE. HOW DO I RETRIEVE THEM???
another community
on May 8, 2020 at 4:00 am
on May 8, 2020 at 4:00 am
One step closer to stack and pack housing.
Close to TRANSIT!
Anytime you are a DEMOCRAT you post in ALL CAPS to show how RIGHTEOUS you are.
Another Pleasanton neighborhood
on May 8, 2020 at 5:56 am
on May 8, 2020 at 5:56 am
Maybe they can rename the shopping center Caucasian persuasion to honor all those great white people and their heritage. Kinda like the pacific pearl theme on the east side of pleasanton. pleasanton should do something to celebrate the caucasian heritage of pleasanton and how the caucasian men created such a wonderful town that everyone wants to move to. Isnt that why you moved to pleasanton because of what our white men created for you. Your welcome.
Another Pleasanton neighborhood
on May 8, 2020 at 6:20 am
on May 8, 2020 at 6:20 am
"You're" welcome.
another community
on May 8, 2020 at 7:11 am
on May 8, 2020 at 7:11 am
Business closures will continue to rise as long as we have this power hungry Governor controlling our every move. The longer we are locked down the more damage he will cause.
Pleasanton Meadows
on May 8, 2020 at 7:52 am
on May 8, 2020 at 7:52 am
@jOE:
if FOR ANY REASON Costco does not work out after building and opening for business, or if a mega company buys out Costco, the Pleasanton debt will be forgiven. It is written in the agreement.
Bridle Creek
on May 8, 2020 at 8:46 am
on May 8, 2020 at 8:46 am
There are a number of possibilities for the mall but I hope that it doesn't end up being the indoor version of the San Jose Flea Market.
Years ago it was quite literally just an open air garage sale. Now, there is very little garage sale, but overwhelmingly cheap (and new) China-made goods.
Not the same.
Vineyard Avenue
on May 8, 2020 at 8:49 am
on May 8, 2020 at 8:49 am
Changing the topic back to Nordstrom from Costco.
I wonder if they chose the location because the Sears had already closed. Usually when an anchor tenant closes, the other anchors and the larger stores have clauses in their leases allowing them out early.
I don’t like that Nordstrom is closing this location. I think it’s not a good move, given that Pleasanton is affluent. But malls close. And Stoneridge will become more office space and corporate-friendly apartments and I don’t know if we’ll care in the end.
Another Pleasanton neighborhood
on May 8, 2020 at 9:55 am
on May 8, 2020 at 9:55 am
Just a wild guess here. Pleasanton and America are changing.
1. The older, traditional business people are aging or retiring.
2. Business casual increasingly the norm.
3. The large influx of East Indian programmers appear to prefer to shop at Costco, Walmart, or online. Techies don't wear suits.
4. [removed] Virus has accelerated online buying.
Del Prado
on May 8, 2020 at 10:57 am
on May 8, 2020 at 10:57 am
So sorry to see Nordstrom leave. How about Costco take over that huge space? It would eliminate most of the problems generated by the Johnson Drive site as the new location. It would be a trade off for tax revenues for Pleasanton, avoid the tax rebate burden Pleasanton would have to pay to Costco for site and traffic mitigation, utilize an existing structure with lots of parking and still give us the Costco so may residents want.No more law suits over EIR disputes and divisive discussions in our community (at least on this topic).
What do you say, City Council?
Vineyard Avenue
on May 8, 2020 at 11:57 am
on May 8, 2020 at 11:57 am
Yeah but this was already discussed to death when Sears closed. I don’t think the city or the mall want Costco there for some reason. They’d rather invent a field of dreams of movie theaters and gyms—two other businesses not likely to be able to expand for years because of coronavirus.
Downtown
on May 8, 2020 at 3:52 pm
on May 8, 2020 at 3:52 pm
Nope, you will never get a Costco approved at the mall site because it’s still too close to nearby Shell gas stations his lordship Mr. Sullivan would never give his blessing!!
Just tear down the mall and have Ponderosa Homes represent the property owners thereby having all of East and West Pleasanton at their mercy.
Another Pleasanton neighborhood
on May 8, 2020 at 9:34 pm
on May 8, 2020 at 9:34 pm
First Simon Co, who owns the mall, has to be ok having a Costco at the mall since they do own the mall. Second Mr. Sullivan lives down the road from the mall. if he dosen't want Costco on Johnson Dr, he surely won't want it in his backyard so to speak.
One Councilmember has said they think all the high density housing associated with RHNA should be put on the mall parking lot--guess how tall those buildings would have to be? I guess they want Pleasanton to look like Dublin with high rise apartment buildings.
California Somerset
on May 8, 2020 at 10:15 pm
on May 8, 2020 at 10:15 pm
Seems like anything south of Danville is low quality and not an affluent area but a mixed use area losing its charm and culture. Sad. The Nordstrom in WC killed the one in Pleasanton. Terrible merchandise, was dying for a long time.
Mohr Park
on May 10, 2020 at 7:14 am
on May 10, 2020 at 7:14 am
Soon all the stores will be empty and the city can turn it into an 'apartment' complex. The bigger store spaces would be perfect for multi family units.
The city is always looking for ways to add more housing...so there you go!
Another Pleasanton neighborhood
on May 10, 2020 at 4:10 pm
on May 10, 2020 at 4:10 pm
Medium to high end apartments and/or townhouses would go well there. Near a BART station and two major freeways. Would impact schools, but the schools are doing fine. It would also increase property taxes.
Jensen Tract
on May 11, 2020 at 8:00 am
on May 11, 2020 at 8:00 am
They don't have to tear down the mall and build apartments. They can just rent out the vacant stores and turn them into living spaces.
Old Towne
on May 11, 2020 at 9:28 am
on May 11, 2020 at 9:28 am
God help Pleasanton! We need new City leaders!
another community
on May 11, 2020 at 11:00 am
on May 11, 2020 at 11:00 am
Malls are closing all over the US because of Amazon. Stores like Nordstrom, Macys’, JCPenney, and Sears are all doomed. This isn’t caused by COVID-19. When Amazon acquired Whole Foods and PillPack, I thought even grocery business and pharmacies will be next. This outbreak actually boosts grocery businesses. It looks like Safeway, Raley's, Trader Joes’ and CVS will survive. They should thank the third-party apps like Instacart and Shipt because those apps help them compete with Amazon.
Bridle Creek
on May 11, 2020 at 12:13 pm
on May 11, 2020 at 12:13 pm
I've gone to online shopping more directly with the retailer or manufacturer.
I have a Prime membership but often times find what I want to be less expensive if I go direct.
Amazon is not as good a deal as most people think.
Highland Oaks
on May 12, 2020 at 6:15 am
on May 12, 2020 at 6:15 am
'Amazon is not as good a deal as most people think'
No,but it sure is convenient.
Bridle Creek
on May 12, 2020 at 6:55 am
on May 12, 2020 at 6:55 am
"No,but it sure is convenient."
Well..heck...that's true!
Dan
Foothill High School
on May 13, 2020 at 1:41 am
on May 13, 2020 at 1:41 am
Diversity/multiculturalism has ruined this great city along with the rest of the Tri-Valley cities such as San Ramon, Dublin or Livermore. 500 Apartments in that lot for replacement? Are you kidding me? Take a wild guess who/what kind of people will take those. We are being invaded and loosing our cities. Population Replacement.
Pleasanton Meadows
on May 13, 2020 at 6:17 am
on May 13, 2020 at 6:17 am
BobB,
How can you say the schools are doing fine? They are already impacted.
I agree the location is prime for condo/townhomes though. I don’t think that is what Pleasanton needs, or wants......and if Costco is evil for its environmental impact across the street how could you justify more housing?