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John Morada, an entrepreneur and parent of former Dublin Unified School District students, is running for Dublin City Council District 3 on a platform promoting economic development, public safety and a balanced budget.
“I’m committed to being the voice of our community, focusing on thoughtful development and organizational health,” Morada said in a statement.
He is competing against Razi Hasni to represent a portion of southeast Dublin in District 3. A seat in District 1 will also be filled in the city’s first district-based election this November. The mayor seat remains an at-large position.
Economic development is Morada’s No. 1 priority, according to a statement announcing his candidacy. At the same time, he values having a balanced city budget.
“Our capital projects are getting approved faster than I feel is reasonable,” he told the Pleasanton Weekly. “Staying within a balanced budget, it will be important to this city that we do not overextend ourselves in the coming years, causing a budgetary deficit demanding adverse actions.”
Equipped with an MBA and 17 years of experience in the commercial sector, he feels ready to guide the city through budgeted development.
“Voting on capital allocation must always lead to the betterment of our constituents and a long-term outlook of financial efficiency,” he said. “I come with the experience, lens and strategic background to assess every measure in this way.”
He emphasizes his business acumen because District 3 includes the Fallon East Economic Development Zone, approximately 73 acres intended for commercial and industrial development east of Fallon Road, and a portion of the Dublin Boulevard extension project, which proposes to extend the street 1.5 miles from Fallon Road to North Canyons Parkway in Livermore.
Another of Morada’s priorities lies in improving public safety.
One element he’d like to address relates to traffic. He became all too familiar with the dangers of it when his daughter was hit by a car on her way to Fallon Middle School.
“This is unacceptable because the driver was on her phone whilst kids were in the crosswalk,” he said in a statement.
He is also interested in improving education around motorized vehicles like eBike and eScooter, particularly for kids. This programming is important to Morada because he said he’s seen children riding in Dublin at high speeds, without helmets. In addition to increased education, he’d also like to see more monitoring and enforcement of motorized vehicle usage to keep kids safe.
Morada also intends to work with the Dublin Police Services and the Alameda County Fire Department to provide pedestrian and bike safety courses.
“As your neighbor, I feel strongly about being your voice,” he wrote on his website. “We are in this together.”
For information about Morada’s campaign, visit johnmorada.com.
