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A photo shows the empty lot in Pleasanton where Danville Brewing Company was supposed to build a new microbrewery before the company decided to pull out of those plans. (Photo by Jeremy Walsh)

Almost a year after the Pleasanton Planning Commission gave Danville Brewing Company the green light to open a new microbrewery in the city, the company’s owner confirmed they will not move forward with the project.

Marcus Maita, owner of Danville Brewing Company, told the Weekly via email Monday that after careful consideration, they decided not to go through with the new location because of financial reasons and because they felt it wouldn’t have succeeded in the long run.

Early renderings show what the Danville Brewing Company microbrewery would have looked like, before the company decided not to go through with the project. (Screenshot taken from May 14, 2025 Planning Commission staff report)

“Overall increasing costs for the build out as well as some of the headwinds faced in the industry made us feel that the business just wouldn’t be set up for long term success,” Maita said.

Last May, the Planning Commission unanimously approved the permits and design review for Danville Brewing Company to construct and operate a brand-new microbrewery on a vacant lot at the intersection of Wyoming and Utah streets. According to previous design plans, the brewery was supposed to be an 8,600-square-foot, single-story beer production facility and tasting room that also featured a patio.

Maita told the commission during that May 2025 meeting that one of the main reasons for expanding the business was to increase beer production and create a new community space for people to enjoy.

At the time, the planning commissioners expressed excitement about the new brewery and Pleasanton Mayor Jack Balch even shouted them out during his 2025 State of the City address as a new business that would have brought new revenue to the city’s economy.

But after obtaining the required permits and getting the design review approved by the commission, there wasn’t much movement on the brewing company’s side when it came to pushing the project forward.

According to the city’s communication manager, Heather Tiernan, their records showed that Danville Brewing Company submitted its construction drawings in July 2025 and went through one round of plan review before the project was essentially abandoned.

“Our latest record shows ‘revisions required’ as of 8/29/25,” Tiernan said in an emailed statement. “We haven’t received anything from Danville Brewing Company indicating whether they plan to proceed or not.”

Despite dropping the project, Maita still thanked the city for the time it invested in it.

“Pleasanton has been awesome to work with and we sincerely appreciate the support surrounding the project but we just didn’t think it would be responsible to move forward,” Maita said.

And as far as any future plans, Maita said he would “never say never on a new location in the future”.

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Christian Trujano is a staff reporter for Embarcadero Media's East Bay Division, the Pleasanton Weekly. He returned to the company in May 2022 after having interned for the Palo Alto Weekly in 2019. Christian...

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