Pop Mart hosted a grand-opening and ribbon-cutting ceremony this summer to celebrate its arrival at the Stoneridge Shopping Center in Pleasanton.
Shoppers got the chance to score exclusive product drops, including the Labubu vinyl and Skullpanda plushes. Guests also received a special gift-with-purchase promotion, according to a press release announcing the new retailer.
“We’ve seen a lot of excitement around the Pop Mart opening thus far. Shoppers were lined up early before the grand opening, and we continue to see guests laden with the brand’s shopping bags every day. The brand’s collection of Labubus was also a huge hit with our shoppers,” said Astrid Ramos, director of marketing and development for Stoneridge.
Pop Mart is a Chinese company that was founded in 2010 as a general store. It later transitioned to focus primarily on toys after gaining popularity for its Blind Box concept, which is when a collectible toy is sold in a sealed packaging and the specific figure inside is a surprise.
Prior to opening its Stoneridge location on June 28, Pop Mart expanded its Bay Area presence with the launch of its first regional store at Westfield Valley Fair in Santa Clara in 2023, followed by a full retail location at Stonestown Galleria in San Francisco in July 2024. The company also opened vending-style kiosks, known as Robo Shops, located at Oakridge Mall in San Jose and the San Francisco Premium Outlets in Livermore.
With the new Stoneridge storefront, Pop Mart continues to advance its mission of tapping into youth culture and emerging lifestyle trends.
“Pop Mart is a fun-oriented, pop-culture brand that appeals to a variety of generations, but most particularly Gen Z and Millennials. We hope that with the addition of Pop Mart, along with other brands that appeal to Gen Z and Millennials like Apple, LEGO, Sephora, lululemon, JD Sports, UNIQLO, Zara, we’ll be able to further attract them to spend more of their time at Stoneridge Shopping Center,” Ramos told the Pleasanton Weekly.
“Stoneridge Shopping Center is a popular shopping, dining and entertainment destination for young families as well as Gen Z, so our target audience was already well aligned with that of Pop Mart,” Ramos added. “Additionally, the center allows the brand to expand its NorCal presence with the first Pop Mart location in the Tri-Valley, giving them an opportunity to reach new audiences but also serve fans of the brand a bit closer to home as well.”
Several other brands are set to open at the Stoneridge Shopping Center alongside Pop Mart. These include the recently launched It’s a Grind Coffee House and Jumpity Bumpity, as well as upcoming additions like Combat Sports Academy Gym, Sheikh Shoes, Funshare Arcade, Master Shin, and UME Tea, all scheduled to open later this year.
“These new additions reflect the center’s ongoing commitment to bringing distinctive and well-loved brands closer to the local community,” officials wrote in the press release.
Sheikh Shoes, a retailer specializing in footwear and apparel inspired by hip-hop, entertainment, and sports, was previously located at the Stoneridge Shopping Center, and its upcoming store marks a return to the location, officials confirmed.
Dublin fencing school owners accused of bilking immigrant workers from Ukraine, PolandJanuary 14, 2026 1:59 pm
New sports bar and restaurant in Pleasanton aims to bring stadium experience to the Tri-ValleyJanuary 13, 2026 8:31 am
PUSD board to vote on certificated, classified layoffs for end of 2025-26 school yearJanuary 15, 2026 7:30 am