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Richert Lumber ACE Hardware recently marked 50 years of doing business in Pleasanton, a milestone that company president Matt Richert credited to the relationships he and his family have built with employees and customers over the years.
“We’re really, really fortunate,” Richert told the Weekly. “The big thing is the residents here; they’re just so supportive of us and what we do and … the city of Pleasanton has always provided for us.”
Richert Lumber ACE Hardware was one of 173 local businesses recognized by the city in October for celebrating 15-, 20-, 25-, 30-, 40- or 50-year anniversaries this year. The group was honored at the Oct. 20 City Council meeting.
“The businesses provide so much to the benefit of our city,” Mayor Jack Balch said. “We appreciate the vitality and the economic vitality that you bring to our city.”
One of Pleasanton’s greatest strengths is the diversity of its business community, Director of Community and Economic Development Melinda Denis said at the council meeting.
“Their jobs, services and products support our residents and fellow businesses, while helping sustain the exceptional quality of life we enjoy here in Pleasanton,” Denis said.

Design Electric joined Richert Lumber in celebrating 50 years of business this year. Owner Peter Nowak could not be reached for comment.
Richert said the lumber company is all he has ever known. He was born around the same time his father first opened the business, worked there as an Amador Valley High School student in the ’90s and eventually took over operations himself.
“All of the sudden you kind of look back and you’re like, ‘Wow, this was literally a dirt lot,’ and 50 years later you look around and the whole thing is built out,” Richert said.
Richert said one of the things he appreciates the most over the store’s five decades in business are the people, from employees to customers.
He said they have had fathers and sons working there, people meeting their future spouses and troves of other amazing stories that keep him and his family rooted in Pleasanton.

“It’s really been a lot of fun to watch people grow or people come back,” he said.
He also said he appreciates all of the support from his customers because it helps his company keep up with big-box stores like Lowe’s and Home Depot.
Looking ahead, he said he hopes he can continue to find ways to bring new amenities and services to residents. He said in the last five years the business has started to get more into outdoor living, and he hopes that will continue to grow.




