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Pleasanton-based Safeway Inc. and The Safeway Foundation have launched a campaign that will fund important programs that assist people with special needs.

Through the Support for People with Disabilities campaign during the month of August, Safeway customers will be able to donate to Easter Seals, the Muscular Dystrophy Association (MDA) and Special Olympics.

These are the world’s most prominent and respected organizations providing services to people with disabilities, conducting ground-breaking research to treat developmental and neuromuscular disease, and making competitive sports accessible to everyone.

“These three organizations have transformed the lives of millions of people with a range of special needs,” said Larree Renda, Safeway Executive Vice President and Chair of The Safeway Foundation. “We’ve had long relationships with Easter Seals, MDA and Special Olympics and are proud to be a part of their mission to assist others to live healthier lives and reach their full potential.”

Over the years, Safeway has raised and contributed more than $200 million to support the vital efforts of the Support for People with Disabilities campaign partners. The funds have financed critical programs and raised public awareness about the important work these organizations perform every day. n

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14 Comments

  1. Safeway also seems to hire people with special needs at their stores. Although I prefer smaller grocery stores, their corporate social responsibility – being one of the few corporations to lead in this area – makes me want to shop there more.

  2. The Amador Valley Athletic Booster Club has for years benefited from the eScrip program, which Safeway is the biggest retail participant, thus the Club has received a great deal of funding from Safeway thru eScrip, as part of giving back to the Commuity, the AVHS Boosters have provided facilities and volunteers (and T-Shirts) to host the annual East Bay regional Special Olympic tournaments for Basketball, Track and Volleyball for 11 years. AVHS and local Volunteers have provided a wonderful service to keep the games in Pleasanton for such a long time…. and its good to see some of the Special Olympics athletes working at our local Pleasanton store.

  3. Safeway does a few good deeds. At check out, one has a choice whether or not they want to contribute to various charities. Unfortunately, Safeway takes all the credit. They never mention customer contributions?

    I prefer to offer $ to charities that say Thank You to contributors and offer those contributors discounts on some of their high priced items.

    i rest my case…

  4. I’m wondering if Safeway is also going to help out another group of special needs people, specifically the left wing loons. Those folks have an obvious mental disorder.

    On second thought, its a much bigger problem than Safeway can tackle, given that there are around 25 million left wing loons in California alone.

  5. So, cholo, tour idea of contributing to charity includes an obligation for the recipient to grovel at your feet for your paltry contribution (tax deductible)? I’d say you are not charitable, at all. It’s all about you. Rest your case elsewhere.

  6. other stores do e-scrip too, not just Safeway. Fresh and Easy does it now and the employees are much friendlier and they support more local produce. they also hire people with special need so it’s not just safeway.

  7. Businesses other than supermarket also support schools via e-scrip. It’s a really easy way for members of the public to support schools. You can see lists of participating merchants at the e-scrip web site:

    http://www.escrip.com/merchants/search/index.jsp

    Safeway no longer gives escrip contributions for purchases made with a credit card.

    Remember, too, that Safeway requires Club Card members to renew their e-scrip registration annually, within a specific time frame. However, you can register already for the 2014-15 school year. You can do so online, via a link from the escrip site.

    Target also operates a school support program, for its card holders. Again, customers nominate a participating school of their choice, which will benefit from purchases made on the card.

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