Their web page says:
"We relied on Keygent to provide us independent advice when selling our bonds. With the complexity of financial markets and various competing interests, we valued their expertise and guidance in getting the best deal.
Assistant Superintendent, Business Services
Pleasanton Unified School District"
Their largest expenses are to TBWB Strategies from San Francisco (take a look at their website Web Link), who has been paid $30,000 for this campaign. TBWB advertises that it has passed multiple financing measures adding $3 billion to taxpayers' burdens Web Link :
"TBWB will identify the key message that voters need to hear to support your measure. Using our in-house, award-winning design department, TBWB will craft unique, eye-catching direct mail suited to your particular community that carries the message you need to win."
[Translation: In other words, their expensive glossy flyers and phone calls will communicate what "voters need to hear" to vote Yes which, of course, is not necessarily the truth.]
Given that the District will be giving out $15 million in raises to its management and staff for step and longevity raises during the next four years (not mentioned in their mailers!!), if Measure E passes, I wonder just how much the out of town consultants like Keygent will also pocket in fees from parcel tax proceeds?
Click here to see the insider game plans (powerpoint is below) that these out of town consultants use to pass parcel tax and bond measures -- Web Link
And remember, mail in your ballot to vote No on E, a measure that has no specifics on where the proceeds will be spent. Demand that salaries be frozen with an across-the-board management and staff salary, step increase, and longevity payment freeze and that teachers be retained!