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Frozen Yogurt Shops Proliferate

Original post made by CEASAR, Vintage Hills, on Sep 28, 2009

Yolo-tea. Yogoholic, Viva Yogurt, and countless others are opening up like it's going out of style in Pleasanton. These stores all seem to have the same formula. You serve yourself and weigh your cup; They have sleek modern interiors; They are expensive; And they do brisk business. Is this a fad? If it's not I want to open one.

Comments (6)

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Posted by poster boy
a resident of Another Pleasanton neighborhood
on Sep 28, 2009 at 9:02 pm

It's not a fad! In fact, I'll bet my 10 cases of rubick's cubes, year supply of legwarmers, and collection of pet rocks that the owners of these places will all be millionaires within a year...


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Posted by m
a resident of Another Pleasanton neighborhood
on Sep 29, 2009 at 8:38 am

I vote that it's a FAD!!! But then again, a few decades ago I voted that COFFEE was a fad and that Star Bucks and Pete's would be out of business in a year. I voted that Nehru jackets would set the standard for men's clothing ... I bought dozens of them and to this day vote they will make a comeback. I hope this helps in the discussion. I've been a trend spotter for years.


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Posted by Parent of Two
a resident of Val Vista
on Sep 29, 2009 at 11:07 am

Parent of Two is a registered user.

If you think it will last, I have a Penguin's franchise to sell you...


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Posted by Lee
a resident of Another Pleasanton neighborhood
on Sep 29, 2009 at 2:19 pm

Yes, frozen yogurt is a fad. What about TCBY's shop? We've been eating there for at least 8 years. It has the best vanilla frozen yogurt ever!


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Posted by m
a resident of Another Pleasanton neighborhood
on Sep 29, 2009 at 4:52 pm

Hey "Parent of Two" ... tell me a little more about your Penguin franchise ... I've been looking for an easy way to get rich ... it seems all the cool yogurt franchises have been gobbled up.


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Posted by Scooby Doo
a resident of Vineyard Hills
on Oct 1, 2009 at 9:14 pm

I don't think the owners will experience becoming millionaires off of their frozen yogurt shops, however if they're well run; clean; and reasonably priced, I don't see why they won't suceed. Not too much difference between them and the proliferation of coffee shops (ie; Starbucks, Tully's, Peet's, etc) in town.


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