We are told by this article where she worked, but nothing about what she achieved, her accomplishments, or how she brought value to those businesses. I hope the interview by Pleasanton focused on those points, and not just on her pretty smile. Perhaps PW should ask more questions, dig deeper, be more informative, rather than just behave as an AD agency reporting the weather and movement of personnel.

Thanks for the inquiry, Jake. It is common practice to report the news of a major new hire of a public agency or private corporation with timeliness in mind. While we like to secure original interviews and we do as much research as we can, oftentimes it is also important for us to get the news out as efficiently as we can. In this case, the primary news is that the city filled a key administrative vacancy with a new hire. We continue to research additional background on the new finance director, but our initial story is fair, accurate and contextual in relation to the key news (and certainly beyond just "stenographer journalism").
And we hope readers recognize that our news coverage is often ongoing, and an initial story with a timely news hook is a balancing act (but does not preclude us from doing future stories on the same topic). Readers are certainly fair to criticize our approach though, and we appreciate the feedback.
And, FWIW, it's sunny and warm out today, but I'll keep researching and checking with sources.