We haven't heard why Deebo took this drastic step of discontinuing all communication with the 49ers, can only speculate. We don't know how Deebo was raised by his parents. The values they instilled in him, the work ethic they taught him, the money they spent, the time they dedicated, and all the many other things that it takes to create such a successful athlete.
When you reach the professional level in any sport, it's a business, athletes have to take care of themselves. Have you heard of the many former NFL players that suffer from concussion related brain problems. The players and their union had to take the NFL to court to get recognition and some compensation with their issues. This is just one example of athletes having to take care of themselves.
This past year Deebo played with injuries that could have long term effects on his body, was a great teammate, the most valuable player on a very good team, without ever complaining about the unheard of workload he was asked to undertake, being a running back/receiver for the last few regular season games and all playoff games. Deebo has always been a great representative for the 49ers organization!

I have coached PUSD sports for eleven years and never once had a parent complain to me about playing time or blame the coaching staff or refs for much of anything. I have no idea how my experience is so much different than the entitlement experience described in this article.

Maybe competition at top levels drives the behaviors described. From my point of view, at least those behaviors are not the standard I have experienced at the EBAL level of competition.

None of us really knows why Deebo has asked for a trade. Most speculation is he has done this because of the risk of injury, his career could end on the next play, and the Niners used and used him last year. The Niners need to pony up some big cash or trade him, simple as that. An average NFL career is between 5-6 years, and you have to maximize what you get in that short time. As Joe said above, these athletes have to look out for themselves. Deebo was the ultimate team player last year, and needs to be rewarded for that.

I too, like Jason above, have never dealt with these types of parents in the many levels and many sports I have coached over the years. But, I never did coach at the varsity level, and I've heard of some problems there. It's not too common, most parents are great, but there are some.