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Pleasanton Preps: County Fair shows engaging families is key for future of horse racing

Original post made on Jul 11, 2018

It was another successful meet, bringing new people out to the sport. As the racing publicist for the fair, I see first-hand the number of people that come to the races for the first time -- most of the time bringing their kids out to the races.

Read the full story here Web Link posted Tuesday, July 10, 2018, 11:44 AM

Comments (1)

8 people like this
Posted by Joshua N.
a resident of Pleasanton Heights
on Jul 11, 2018 at 10:18 am

Really appreciate your thoughts, industry insight and positive commentary Dennis. We've also noticed a decided shift in the demographics at the races over the past few years with more families, young couples (great hats) & less of the "knucklehead" element making their presence at the fair. The addition of the Trackside Terrace & other infield events have really leant a nice & classy touch to the overall experience, our company is already looking into a nice little "offsite" event for next year! Too bad there won't be a fall session of racing.


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