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Management at the San Francisco Premium Outlets in Livermore unveiled a new parking program, introduced a new assistant general manager and revealed several store openings and renovations among a series of recent changes at the retail complex off Interstate 580.
First on the list is the new “Parking Made Easy Program,” which aims to help address some of the parking concerns associated with the oft-crowded outlets.
Already underway, the program reserves 200 parking spots each Saturday and Sunday — on a first-come, first-served basis — for shoppers who sign up and pay $5 per day, according to Claire Marvin, public relations representative for the outlets.
Parking Made Easy is located in the premier section of the North Main Entrance, near the Gap Outlet and the food court. Customers who register for the program will also receive special offers for certain outlets and eateries.
Within the outlets, Francesca’s Collections opened a new women’s fashion store in Suite 2728 last month, and the new Dockers Outlet opened this week in Suite 690A.
In the next couple weeks, three remodeled stores will reopen their doors: clothing retailer Theory, skin and hair care shop L’Occitane and the Levi’s Outlet.
And to help oversee the retail campus, Mia Centeno was recently hired as the outlets’ new assistant general manager.
Centeno’s previous experience includes working as assistant property manager for TRC Retail in San Ramon, property coordinator for CIM Group in Oakland and office administrator for the Petaluma Village Premium Outlets. A George Mason University (Virginia) graduate, Centeno also worked as a freelance editor and social media specialist for several real estate publications.
Ugh, pay for parking. Glad I don’t go to the outlets much!
I went to the outlet this year and find it way too cold and uninviting. It looks more like a fortress designed to keep folks out.
I never go on the weekends, just during the week because of the crowds. I drive an Electric Vehicle and love that they have designated parking for EV vehicles, but they are always taken by non-EV cars ALL the time! I am curious if they are ever going to crack down on the blatant EV parking violations. I have just started to avoid going there if at all possible due to the parking pain.
Hate that place and think the city should make them change their name – San Francisco outlets. Clearly misdirecting and meant to bus tourists in from the city under the guise that this is a San Francisco experience (separate shaming deserved on that alone).
Terrible terrible place
I too drive an ev. I park behind/across them when I encounter that situation.
Shopping centers will never enforce it, they have no incentive to and only put them in due to mandates.