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Pleasanton New Leaf's Smart Giving for Food Bank is Underway

Original post made by Patti Bond, Vineyard Avenue, on Nov 10, 2015

Join New Leaf in supporting Alameda County Community Food Bank by participating in New Leaf's Smart Giving Program this month.

Throughout the month of November, for every 10 pounds of Smart Chicken purchased at New Leaf Community Market in Pleasanton, one pound of Smart Chicken will be donated by New Leaf and Smart Chicken's producer to the Alameda County Community Food Bank.

New Leaf has donated 1,423 pounds of Smart Chicken, equivalent to almost 1,200 meals, to the food bank since the Pleasanton New Leaf store was opened at 3550 Bernal Ave in 2013. Since 2006, when New Leaf first launched the program in Santa Cruz County, New Leaf has donated over 21 tons of Smart Chicken to food banks in the communities it serves.

"Alameda County Community Food Bank provides healthy food to one in five Alameda County residents, which is only possible thanks to generous donations from our community partners. Food banks like ours are always in need of quality protein items like these, and especially during the holidays. On behalf of our neighbors, we are extremely grateful to New Leaf for their ongoing support," said Michael Altfest, associate director, communications & marketing, Alameda County Community Food Bank.

"New Leaf is very appreciative of Smart Chicken's producer, MBA Poultry, for their generous support of those in need in our community. We are also very appreciative of our customers for joining with us to make this annual effort for food banks such a success," said Chris Farotte, meat and seafood director, New Leaf Community Markets.

Smart Chicken is made from 100% all-natural, free-roaming, grain-fed chickens that are raised without animal byproducts, antibiotics, or hormones. The poultry is processed using purified cold air instead of being chilled in non-potable communal water baths, which eliminates water absorption and cross contamination. The company maintains high standards for how the chickens are raised, transported, and prepared for market, and is proud of their Certified Humane status.

For more information about New Leaf's community programs, visit: www.newleaf.com.

Comments (2)

Posted by vegetarian
a resident of Downtown
on Nov 10, 2015 at 4:11 pm

Well humane right up til the part when the chickens get murdered.


Posted by Patti Bond
a resident of another community
on Nov 10, 2015 at 4:42 pm

Patti Bond is a registered user.

Thanks for sharing your views. I respect everyone who chooses a vegetarian or vegan lifestyle. For those who do eat chicken, people can look to companies like Smart Chicken who was awarded certified humane status.


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