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Why all the Purple Ribbons in Downtown Pleasanton?

Original post made by Ken mano, Willow West, on Jun 28, 2014

Purple is the theme color for “Relay for Life”, the American Cancer Society’s major fundraiser in the fight against cancer.

Pleasanton’s Relay for Life committee has tied purple ribbons around trees and light posts in downtown Pleasanton as a way to “SHOW HOPE” and it’s about demonstrating passion and resolve to end this disease.
”Relay For Life” marks 25 years of bringing hope to communities nationwide, volunteers from all over the world have an opportunity to celebrate the progress we’ve made in the fight against cancer.

A cancer survivor is defined by the American Cancer Society as anyone who is living with cancer, from the date of diagnosis. If you have ever heard the words, "You have cancer," we invite you to participate as a survivor.
Pleasanton’s Relay for Life event for 2014 will be July 19-20 at the Pleasanton Middle School. Opening ceremonies begin at 9am with the Survivor Lap at 9:30am.

Featured are the Survivor’s Ceremony and Lap, the Luminaria Lighting Ceremony, the Fight Back Ceremony and great family entertainment.

Survivors can register in advance on our website for the Survivor Lap only,; we'll have a purple survivor t-shirt for them at Survivor Registration. Survivors can also walk up and register at the Survivor Booth on the day of the event. Individuals and Families can just come and walk the track in remembrance of their loved ones.

Pleasanton’s Relay for Life event raised over $95,000 in 2013 for the American Cancer Society.

For more information about this event. Contact Lisa Brown, Relay for Life Event Chairman, Email:

Comments (2)

Like this comment
Posted by Cholo
a resident of Livermore
on Jun 29, 2014 at 8:30 am

I thought that the color used for Cancer anything is pink?

Like this comment
Posted by Al
a resident of Another Pleasanton neighborhood
on Jun 30, 2014 at 6:52 pm

The pink ribbons became the symbol for a cure-cancer fund started by cancer-victim Susan Komen's sister (Nancy Brinker), which was a v big deal for many years until the top leadership in this big-time charity decided they wanted to de-fund Planned Parenthood -- i.e., not give any part of the money they collected to PP, as they had done earlier. Because about 1% of PP's work was related to abortions. As that story emerged, we also learned how very high the salaries of top leaders of the Komen non-profit were -- almost $700K/yr for SNancy Brinker -- and that 10% goes for fundraising. So that charity has imploded, and the pink ribbons are now tainted with that scandal. It did much good, I guess, but is still recovering from that bad PP decision, which was viewed by many as the top leaders of Komen supporting right-wing restriction of reproductive rights and services for women, esp poor women. Easy to google it and learn more.

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