This is the first year that New Leaf's Pleasanton store at 3550 Bernal Ave has participated in the Smart Giving program at New Leaf. Through the program, for every ten pounds of air-chilled Smart Chicken purchased by New Leaf customers during November, one pound of Smart Chicken is donated by New Leaf to a local food bank.
"We are also very appreciative of our customers for joining with us to make this annual effort for the food bank such a success," said Scott Roseman, co-owner, New Leaf Community Markets. "And we are very grateful for MBA Poultry's generous support of those in need in our community."
Since 2006, 16.7 tons of Smart Chicken has been donated to area food banks by New Leaf and MBA Poultry, who is dedicated to producing the safest, highest quality, and best tasting fresh chicken in the United States.