Town Square

Post a New Topic

Old Liquor store sign on Cycle Pro

Original post made by Lorraine, Downtown, on Jul 10, 2010

I was just in the new CyclePro bicycle shop on Main Street in the old Liquor store location. Nice to have the space filled! I asked the owner if he was keeping the old sign and he said the city was enforcing the code to require him to remove it. Another characteristic landmark to be removed from our Main Street! I think an exception is in order here.

Comments (8)

Like this comment
Posted by Cholo
a resident of Livermore
on Jul 10, 2010 at 5:46 pm

Bikes are about healthy lifestyle...I don't want to ride through and see a sign about alcohol...please, retire the sign asap! i mean it!!!

Like this comment
Posted by Arroyo
a resident of Another Pleasanton neighborhood
on Jul 11, 2010 at 9:56 pm

If we keep the sign up, will that alone keep you from riding through Pleasanton?

Like this comment
Posted by Wow
a resident of Another Pleasanton neighborhood
on Jul 11, 2010 at 10:57 pm

That does seem to be a rather arcane, business-unfriendly rule, that the new owners/renters of a previously owned/rented storefront need to petition someone, pay for new fees, etc., in order to remove an obviously-defunct business sign. Shouldn't it be either: 1) the responsibility of the vacating business owner, or 2) the responsibility of the onwer evicting the previous tenant and now leasing to the new tenant, to get the previous sign removed?

I don't know much about business regulations, but this seems only fair.

Like this comment
Posted by Iloveold signs
a resident of Another Pleasanton neighborhood
on Jul 12, 2010 at 7:46 am

How much for the sign? I'll buy it, or remove it for free and keep it for myself.

Like this comment
Posted by Davis
a resident of Another Pleasanton neighborhood
on Jul 12, 2010 at 8:15 am

Leave the sign. That clown won’t be in business long enough to matter.

Like this comment
Posted by Curious
a resident of Del Prado
on Jul 12, 2010 at 10:09 am

@ Davis - wow, got some anger issues?

@ the OP - The Cyclepro owner even stated on a recent visit that the city will not let him re-face the sign in order to keep the landmark, but also promote his new business. Doesn't make much sense to me.

Like this comment
Posted by Cholo
a resident of Livermore
on Jul 12, 2010 at 12:23 pm

curioueeet...get a life...

Like this comment
Posted by M.
a resident of Downtown
on Jul 12, 2010 at 8:37 pm

M. is a registered user.

This is what I know about the recent history of the building just in case anyone is curious

The owners of the building used to run the business for many years, they sold the liquor store business, but maintained ownership of the building some years back. The person who purchased the business did not last too long, and was bought out by another downtown business owner who also had recently purchased the liquor store on the other end of Main Street. With little traffic heading to this location he could not justify paying the lease for two locations, and simply consolidated back to his other location. As many of you know the storefront had been vacant for some time, and now is the Cycle Pro shop.

My best guess is that the sign removal is based on the city's policy about businesses having signs greater than xyz in size and zyx location etc... I'm sure that the sign had been in place well before these rules went into effect, and well before the current owners purchased the property for that matter and was therefore grandfathered in.

I am a little unsure of why the city didn't want it removed after the building owners sold the business one either of the previous occasions. The only reason that I can think of is that the storefront was continuously occupied, and the business while changing hands never ceased operation. Unless the property itself was sold.


Sorry, but further commenting on this topic has been closed.

Salami, Salami … Baloney
By Tom Cushing | 25 comments | 606 views

Time for new collaboration between city and school district
By Tim Hunt | 2 comments | 477 views

Holiday Fund raises $70,000 for 12 Tri-Valley nonprofits
By Jeb Bing | 0 comments | 86 views