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Safeway plans return to Planning Commission for shopping center at Bernal and Valley

Original post made on Oct 23, 2009

Officials from one of the country's leading grocery retailers brought plans for a new store at Valley and Bernal avenues back before the Planning Commission, saying it will not only serve residents well but will be a show piece for business executives.

Read the full story here Web Link posted Friday, October 23, 2009, 6:29 AM

Comments (13)

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Posted by Becky Dennis
a resident of Foxborough Estates
on Oct 23, 2009 at 8:50 am

Just a brief comment on the gas station. My impression is that the existing Shell station is already a freeway attraction. It's an incredibly busy place all the time, or at least every time I have been there. Understandably the Shell folks don't want to give up ANY of that business. On the other hand, if my own decisions have anything in common with other Pleasanton residents, they are losing business from people who can't or won't wait for a pump. I have driven by for that reason plenty of times.

Safeway offers gas discounts to their customers. Maybe Shell can work with other area groceries to compete for local non-freeway business. Other than that, I think the place with an open pump will get the business.

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Posted by Me
a resident of Another Pleasanton neighborhood
on Oct 23, 2009 at 9:06 am

Attorney representing Bernal Corners hints at possible litigation, saying Safeway gas station would undercut client's Shell station profits -- Boo Hooo, Wahhh -wahh

Why would Shell be under the impression that they were in a non competitive environment. Oh maybe because we pay more for gas than visitors to Yosemite Valley! Bring on the competition!! Force Shell to competitively price thier gas!

Pleasanton has some of the highest prices in the nation.
Pleasanton Planning commission needs to approve this, means more sales tax dollars so we can pay for Stoneridge drive!!

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Posted by P-town Dad
a resident of Amador Estates
on Oct 23, 2009 at 9:11 am

I'm opposed to another gas station at that corner, Safeway or otherwise. Groceries and pharmacy - great! But for heaven's sake - more gas pumps? I've never had to wait in line at that Shell station so we don't need more pumps at that corner.

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Posted by Resident
a resident of Vintage Hills
on Oct 23, 2009 at 12:12 pm

That corner is a prime piece of land and a gateway to the city of Pleasanton. Why do we need another gas station on a corner that already has one! The shell station is attractive, convenient and I've never had to wait more than seconds for a pump. Why do we need more banks in the complex as well. Can't we be creative City Managers. We don't even need another grocery store to be honest but I could live with that. Raley's has just completed a huge renovation. We need something different there. Why not put the ice rink there? How about a movie theater complex - Dublin could use some competition. What about a Whole Foods (not just another huge generic Safeway). What about a greenhouse where people could buy "garden spots" for growing produce or flowers? How about a recreation center for teens that has game rooms, music rooms, study roooms and perhaps a general meeting spot like they utilize Borders and Barnes & Noble for. That might also take some pressure off the public library being used as a social hangout. How about leaving it empty until a well planned idea comes to fruition. By the way, doesn't the city own the land.....why do we need to do anything right now with it. Save it for a rainy day.

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Posted by Earl
a resident of Castlewood
on Oct 23, 2009 at 8:31 pm

Bernal Corners/Shell gas station has been my primary source for fuel since it opened. Come on folks, this place is usually crazy,nuts, compete for a pump! For years my wife and i have said why isnt there a competitive gas station in the area (is there?). Whether its Safeway, or whatever, this part of Pleasanton is grossly underserved in terms of gas stations. Does anyone care to argue this point? We need another competitive (remember what competition is all about?)gas station in the area.

Maybe Raleys would be open to capitalizing on this opportunity. But then they would be competing with Jiffy Lube. Consumers, please speak up. Gas prices...?


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Posted by B
a resident of Carlton Oaks
on Oct 24, 2009 at 8:52 am

Since when are they entitled to legal protection from competition?

This part of town needs another gas station. That Shell station's prices are too high relative to stations in other parts of town and other parts of the Bay Area. Having competition would force them to price their gasoline more in line with the market.

Do we *really* need two more banks at that location more than a second competitive gas station? I vote for more gas competition.

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Posted by Robert
a resident of Valley View Elementary School
on Oct 24, 2009 at 12:42 pm

I welcome Safeway with it's "life style concept" and it's gas since they are much more competitve than Shell or any of the other major oil companies in the city. Just do it tastefully. I'm sure we can rely on our excellent planning commission to do a great job and give us a project that is athesticly pleasing.

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Posted by Jerry
a resident of Oak Hill
on Oct 24, 2009 at 7:21 pm

We will soon see who makes the largest campaign contributions - Owner of Bernal Corners Center or Property Development Centers/Safeway...

Let the bidding begin...:)

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Posted by Peter
a resident of Foothill Knolls
on Oct 25, 2009 at 8:12 pm

Jerry - what are you talking about?!? You can't make contributions to members of the Planning Commission.

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Posted by Jerry
a resident of Oak Hill
on Oct 26, 2009 at 12:39 am

I'm talking about when this proposal comes to the city council on appeal because one of the parties didn't receive the desired results they were seeking(gas station vs no gas station)when the proposal was before the Planning Commission. Isn't that usually the way "squabbles" are settled in this city...

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Posted by Me
a resident of Another Pleasanton neighborhood
on Oct 27, 2009 at 9:02 am

Do you all remember Proposition P(?) -- The Shell gas owner (hopyard and Owens) had a referrendum to prevent the (then Exxon) from remodelling and replacing thier pumps (to be EPA compliant). There are so many Shell stations in this valley, due to strong arm competition (or as some would describe monoploistic behaviors).

The Safeway gas stations are well designed to be no intrusive.

Competition is good!

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Posted by Me
a resident of Another Pleasanton neighborhood
on Oct 27, 2009 at 9:04 am

Also, lets not forget that Safeway has its corporate offices in Pleasanton, providing employment for many.

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Posted by June
a resident of Alisal Elementary School
on Oct 28, 2009 at 5:11 pm

Pleasanton is the corporate headquarters for Safeway. Let's have a flag-ship store therefore along with a gas station at Bernal/Valley. Bernal is a major arterial roadway and provides access to the fairgrounds, downtown, and surrounding residential areas. It makes sense to me. The design and architecture will be important at this gateway

Sorry, but further commenting on this topic has been closed.

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