This time around, Betty Yee has a chance to force the sales tax payment. Because the Legislature only needs a simple majority to make budget changes that don't raise taxes and with Gov. Jerry Brown likely to approve the measure, she's working with state lawmakers to update California statutes governing tax collection from out-of-state online sellers. Her aim in changing the tax code, itself, is to promote uniformity and fair competition between Internet businesses and local "brick and mortar" retailers. This effort is essential to reform state taxes to keep up with changing technology and maintain essential government services, such as schools, public safety and environmental protection.
Shoppers in Pleasanton have to look no farther than Borders bookstore in the Wal-Mart/Kohl's shopping center to see the economic damage a 10% sales tax difference can make. Borders is bankrupt and closing 200 of its stores, including Pleasanton's. It has had other financial problems, to be sure, but its management cites amazon.com's unfair competitive advantage by not paying state sales taxes as a major cause of its demise. Judy Wheeler, who owns Towne Center Books on Main Street in downtown Pleasanton, sees potential customers shopping at her store regularly to jot down the title and author of books they like. Then they leave to order the book from amazon.com, saving $2 to $3 on average.
Amazon.com, meanwhile, has warned Yee that if she succeeds in forcing the company to pay California sales taxes, it will terminate business relationships with its online retailers here who earn commissions for marketing products the Seattle-based firm sells and ships. But Hut Landon, executive director of the Northern California Independent Booksellers Association, scoffs at the threat and so do we. California is amazon.com's biggest market and there's little chance it would stop doing business here over the sales tax issue. The sales tax, after all, is our money, not Amazon's. We may not like it, but paying sales taxes is the law. Towne Center Books, Wal-Mart, Best Buy and all the other retailers collect it, and so should Amazon. That would ensure fair competition for everyone, whether selling and buying online or at the local stores we want to stay in business.
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