The Turlock-based brewing company is opening in the Shops at Livermore in early summer, across the street from the San Francisco Premium Outlets, according to a statement from the company.
Brett Tate -- founder and co-owner of Dust Bowl -- said that they were attracted to Livermore and specifically the Shops at Livermore complex for several reasons, including the opportunity to be close to the outlets.
"The building site is just steps away from the San Francisco Premium Outlets, where an average of 8 to 10 million visitors frequent annually. The clientele is a mix of locals and world travelers seeking that 'Americana' experience, which craft beer certainly fits. Livermore has an established craft beer culture that we're excited to be part of," Tate said, adding that they've distributed their beer in the area since 2015, so they've also established local brand recognition throughout the region.
Shops at Livermore owner Robert Himsl also expressed excitement about partnering with the brand.
"We are thrilled to bring Dust Bowl Brewing Company, a family owned and operated business, to the Shops of Livermore," Himsl said. "This will be a fantastic addition, given Livermore's long history of successful breweries, wineries and food," he added.
In addition to its homebase in Turlock, Dust Bowl's other taprooms are located at the Tap Depot in Monterey and the Old Town Tap House in Elk Grove. The soon-to-come Livermore location will be the company's first in a new space as opposed to a historical building.
Co-owner Brett Honore said their team is looking forward to creating the layout and flow without the limitations that they've faced with older buildings. In the Shops at Livermore, the taproom will take an end position in the complex which opens to a large outdoor space. The interior offers over 3,500 square feet, while the outdoor area provides 6,500 square feet.
"Guests will enjoy 30 taps of Dust Bowl beer and seltzers from the indoor/outdoor bar. The inside will offer traditional bar seating, rail bars, lounge settings and an oversized banquette. The exterior area will feature a covered patio, picnic table communal seating, and various seating vignettes along with firepits and corn hole on a turf area," Honore said.
The taproom will also offer food provided by resident food truck Wedo's Tacos. Their menu includes "elevated" tacos, gourmet burgers and shared plates.
Dust Bowl's Livermore taproom will be located at 3034 W. Jack London Blvd. Updates about their upcoming opening will be shared on Instagram @dustbowlbrewingco.
