In the meantime, the Weekly will continue and expand its extensive online reporting as the only news organization devoted to local news coverage of the community. With monthly unique visitors now exceeding 150,000 and 11,000 receiving Express, our free daily news digest email, PleasantonWeekly.com is the primary source of local news on the virus crisis and all other local issues for residents.
"As an advertising-dependent business, it is simply not viable to continue absorbing the high costs of printing and mailing newspapers in this environment," Channell said. "Our hope is that readers and major community institutions will recognize the important role we play in Pleasanton and step up to help stabilize the Weekly through subscriptions and Institutional Memberships."
The Weekly and its editorial staff have been honored repeatedly with statewide awards for its local news coverage of city issues and the schools.
"Our ability to weather the COVID-19 crisis and the associated economic impacts depends on thousands more readers becoming subscribing members. That will help us shift our revenue model from one dependent on struggling small businesses to one that relies on readers each contributing a modest amount of as little as $5 per month," Channell said.
Readers can sign up to support the Weekly at pleasantonweekly.com/subscribe.
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