"A lot of nonprofits fill gaps that communities may have," she said. "(Fundraising) is vital to growing healthy communities."
In all, 29 Pleasanton nonprofits are participating in East Bay Gives, such as Valley Humane Society, Pleasanton Partnerships in Education (PPIE) Foundation, Sunflower Hill, Tri-Valley Animal Rescue and Sandra J. Wing Healing Therapies Foundation, Boomgaarden said.
The 24-hour fundraising campaign will take place entirely online, which meets the event's secondary mission of training nonprofit staff in effective online fundraising, she said. Donors will be able to give on East Bay Gives' website, and individual charities will be thanking donors and posting challenges on their own social media accounts.
The participating nonprofits range from organizations focusing on food justice to animal rescue to dance classes. Boomgaarden said this includes groups that teach children to code, offer outdoor play to schoolchildren and provide independent living for adults with intellectual disabilities.
When a donor goes to EastBayGives.org, they'll be directed to choose one of the 502 nonprofits to donate toward. The East Bay Community Foundation will also give nonprofits monetary prizes for certain achievements, such as being the first organization to raise money after midnight.
Last year, the event raised about $650,000 for 364 organizations, and Boomgaarden said this year's goal is $1 million.
"I think we're going to crush it," she said.
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