The Alameda County Community Food Bank received $1,202, which translates to 4,808 meals.
New Leaf, which specializes in organic meats, food, produce and other products, opened its newest market last May in Pleasanton's Vintage Hills Shopping Center at Bernal and Vineyard avenues. In addition to its holiday drives, the store contributes 10% of its profits each year to local nonprofit organizations.
In November, New Leaf was acquired by Portland-based New Seasons Market, a recognized leader in the organics grocery industry. Roseman, who joined the board of directors of New Seasons, said New Leaf Community Markets will continue operating from Santa Cruz.
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