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The Pleasanton Downtown Association has elevated Rochelle Stone internally to serve as interim executive director while the PDA board continues to recruit for a permanent leader going forward.
Prior executive director Tiffany Cadrette moved on from the PDA last month after 1-1/2 years at the helm to take a new job as marking and communications manager for the Alameda County Fairgrounds.
The PDA aims to promote downtown Pleasanton and enhancing its viability. The organization is the main driver for the “Weekend on Main” program — the closure of Main Street to vehicular traffic to allow businesses to expand into the street, which returned last weekend and runs every Friday through Sunday until Labor Day.
