News

Livermore: Bankhead survey says...

Supporters looking forward to gathering again for live performances

A survey of patrons held Feb. 24 to March 7 by Livermore Valley Performing Arts Center received 347 responses via email and social media, along with thoughtfully written comments.

"The input will help us make decisions as we look to reopen," noted marketing manager Roberta Emerson.

Key findings were as follows:

People are eager to come back, but they're cautious.

The majority anticipate returning to live performances in the fall, although about 20% think 2022 is more likely or are not sure. For this summer, 29% said they were not comfortable returning, and more than 41% would only be comfortable in audiences at half capacity.

What's local journalism worth to you?

Support PleasantonWeekly.com for as little as $5/month.

Learn more

The arts will be a priority.

For 89.5%, live performing arts events are important or very important to their lives. While 68% plan to attend at the same level as before, 18% expect to attend more.

Coming back will depend on safety.

Only 15.5% expressed resistance to COVID safety restrictions such as masks and social distancing, and a number of written comments emphasized the importance of enforcing and respecting them.

What they want.

When facilities reopen, 78% want outdoor concerts; 55.5%, free cultural events; 47%, music and tribute shows; 26%, art exhibits and small performances.

What they don't want.

When the Bankhead Theater reopens, more than 47% percent said they will not be interested in virtual events; another 23% would only be interested "if the price is right." But most responses indicated they were "worn out on everything virtual."

Nearly 50% of the respondent regularly attend more than three events a year, and one-third were members, donors or sponsors. Many wanted to be more involved, volunteering or finding friends to attend performances or make donations.

Some 71% of respondents wrote about what they missed, and the main answer was the "energy" and "visceral excitement" of sharing live performances.

"In reviewing the data and reading the nearly 400 comments of support, praise, criticism, suggestions and recommendations, we are reminded again how fortunate we are to have such an involved and enthusiastic community helping to keep the arts front and center in all our lives," Emerson summarized.

For complete survey results, visit livermorearts.org.

Stay informed

Get daily headlines sent straight to your inbox.

Sign up

Follow PleasantonWeekly.com and the Pleasanton Weekly on Twitter @pleasantonnews, Facebook and on Instagram @pleasantonweekly for breaking news, local events, photos, videos and more.

Livermore: Bankhead survey says...

Supporters looking forward to gathering again for live performances

by / Pleasanton Weekly

Uploaded: Mon, Mar 29, 2021, 4:51 pm

A survey of patrons held Feb. 24 to March 7 by Livermore Valley Performing Arts Center received 347 responses via email and social media, along with thoughtfully written comments.

"The input will help us make decisions as we look to reopen," noted marketing manager Roberta Emerson.

Key findings were as follows:

People are eager to come back, but they're cautious.

The majority anticipate returning to live performances in the fall, although about 20% think 2022 is more likely or are not sure. For this summer, 29% said they were not comfortable returning, and more than 41% would only be comfortable in audiences at half capacity.

The arts will be a priority.

For 89.5%, live performing arts events are important or very important to their lives. While 68% plan to attend at the same level as before, 18% expect to attend more.

Coming back will depend on safety.

Only 15.5% expressed resistance to COVID safety restrictions such as masks and social distancing, and a number of written comments emphasized the importance of enforcing and respecting them.

What they want.

When facilities reopen, 78% want outdoor concerts; 55.5%, free cultural events; 47%, music and tribute shows; 26%, art exhibits and small performances.

What they don't want.

When the Bankhead Theater reopens, more than 47% percent said they will not be interested in virtual events; another 23% would only be interested "if the price is right." But most responses indicated they were "worn out on everything virtual."

Nearly 50% of the respondent regularly attend more than three events a year, and one-third were members, donors or sponsors. Many wanted to be more involved, volunteering or finding friends to attend performances or make donations.

Some 71% of respondents wrote about what they missed, and the main answer was the "energy" and "visceral excitement" of sharing live performances.

"In reviewing the data and reading the nearly 400 comments of support, praise, criticism, suggestions and recommendations, we are reminded again how fortunate we are to have such an involved and enthusiastic community helping to keep the arts front and center in all our lives," Emerson summarized.

For complete survey results, visit livermorearts.org.

Comments

Dave Wilson
Registered user
Amador Valley High School
on Mar 30, 2021 at 10:31 am
Dave Wilson, Amador Valley High School
Registered user
on Mar 30, 2021 at 10:31 am

My family and I enjoyed attending both the Bankhead and the Firehouse Theaters before they had to close due to Covid 19. The resident companies who perform at the Bankhead, like my daughter’s dance group, couldn’t hold performances over the winter holidays this year which is their major fundraiser and the Bankhead received no rental fees from them. We are eager to see live performances in person again and need to support the arts in our communities. Not only do they provide us entertainment they add to the bottom line of the local businesses such as restaurants.


Don't miss out on the discussion!
Sign up to be notified of new comments on this topic.

Post a comment

In order to encourage respectful and thoughtful discussion, commenting on stories is available to those who are registered users. If you are already a registered user and the commenting form is not below, you need to log in. If you are not registered, you can do so here.

Please make sure your comments are truthful, on-topic and do not disrespect another poster. Don't be snarky or belittling. All postings are subject to our TERMS OF USE, and may be deleted if deemed inappropriate by our staff.

See our announcement about requiring registration for commenting.