The Pleasanton Downtown Association, in collaboration with the city of Pleasanton, has unveiled a new program to encourage Pleasanton residents to shop, dine and otherwise support local businesses this holiday season.
"Shop Small -- Support Local" builds upon the traditional Small Business Saturday movement that happens each year, an expansion that aims to help local businesses in Pleasanton amid the COVID-19 pandemic, according to Tiffany Cadrette, the PDA's executive director.
"We are asking our community to make the pledge to Shop Small and Support Local," Cadrette said in a statement. "When you Shop Small you do something big! Shopping locally keeps dollars in our economy. When we support our local businesses, our sales taxes are reinvested right here in Pleasanton. For every $1 spent at a small business, $0.67 stays in the community."
While Small Business Saturday, sponsored nationwide by American Express, will still be featured in Pleasanton on Nov. 28, PDA and city officials saw a need to reimagine and extend the support campaign to last the entire holiday season, according to Cadrette.
"Now more than ever, it is vital we support the small businesses who make such valuable and distinct contributions to our community and local economy," she said. "Shop Small -- Support Local 2020 is a celebration of small businesses ranging from retail stores and restaurants to fitness studios and salons, and everything in between."
Participating downtown merchants will be distributing custom Pleasanton tote bags and other special offers. For a full list of businesses, visit www.pleasantondowntown.net/ShopSmall.
PDA officials also noted that the city government recently created a new "Downtown Pop-Up" program to allow downtown businesses to use on-street parking spaces for expanded outdoor commercial activities this fall and winter now that the weekend Main Street closures have ended.
"These downtown pop-ups are intended to allow merchants to augment the allowance of limited indoor dining capacity, and will have the advantage of being able to operate throughout the week, not just on weekends," PDA officials said.
Interested businesses can learn more about the application process and participation requirements by visit the "Planning" webpage on the city's website, www.cityofpleasantonca.gov.
"Buying locally ensures our city stays extraordinary and the place to go," Cadrette said. "Local merchants get to know our local tastes and select merchandise with the local community in mind. You get personal attention. You feel connected."
"Our businesses make us special and give us a strong sense of loyalty for our city," she added. "The more unique we are as a community, the more we attract visitors, which benefits everyone. Shopping locally also keeps dollars in our economy. When we support our local businesses, our sales taxes are reinvested right here in Pleasanton."