Local government agencies in Livermore are teaming up on a new "Mask Up for Livermore" campaign, a comprehensive effort to encourage people in Livermore to wear masks (that cover the mouth and nose properly) to help slow the spread of COVID-19.
The campaign will include social media engagement next week from all three agencies: City of Livermore, Livermore Valley Joint Unified School District and Livermore Area Recreation and Park District. Community members can post their masked photos using the hashtag #MaskUpForLivermore.
"This virus doesn't care where you live or who you are, and it isn't going away any time soon. The hope is through this cooperative campaign, the community will understand that we are all in this together and must work together to protect those who are most vulnerable in our community," Livermore Mayor John Marchand said in a joint statement.
LVJUSD Superintendent Dr. Kelly Bowers added, "Let's take these simple steps to protect each other and lower our COVID-19 numbers. Our students, staff, and families are depending on our entire community to allow us to safely return to in-person learning."
"We want our community to be able to enjoy all the amenities we have to offer them, and wearing a mask is the one thing we can all easily do to help get things back to normal," LARPD General Manager Mat Fuzie said.
Local officials said that along with physical distancing and regularly washing hands, masking up is the easiest way to slow the spread of COVID-19. They cited the U.S. Centers for Disease Control and Prevention (CDC), which states that "masks are most likely to reduce the spread of COVID-19 when they are widely used by people in public settings."
The "Mask Up for Livermore" will include increased online engagement from the three agencies starting on Sunday, including up-to-date information on face coverings posted on their websites, messages on school marquee signs and promotion of the social hashtag #MaskUpForLivermore.