As we begin week 10 of shelter in place, many of the Pleasanton Chamber of Commerce members are struggling to hang on to their businesses until they can begin to reopen. Our business community has diligently followed the county’s orders and is anxiously awaiting the county’s approval of Phase 2 so they can take the next step to open their business in a safe way.
Let’s face it, many will not make it through this pandemic, as we heard recently with Nordstrom, JC Penney and Specialty’s Café & Bakery, to name just a few. Fortunately, others have pivoted their business so they can continue to operate and pay their bills and staff. The Federal Government, State and City are providing loan opportunities. However, this is not enough. We need to pivot as a community and seriously consider temporarily closing Main Street to traffic in a thoughtful way to allow our downtown businesses to serve their clients in a safe and open-air environment.
Our Farmer’s Market recently reopened with strong support from our community. First Wednesday’s were held for years downtown and were very popular and successful. Why can’t we do the same for our downtown businesses and community?
Due to Covid-19, downtown traffic has decreased and parking is more available than ever before. Now is the perfect time to temporarily close Main Street to traffic in a thoughtful way so we can bring more consumers downtown to support our businesses. Let’s do this Pleasanton!
-- Steve Van Dorn
President and CEO
Pleasanton Chamber of Commerce