Message from the publisher | News | |


Message from the publisher

Why your support is needed, at this pivotal moment, to sustain local journalism

In order for all area residents to have important local information on the coronavirus health emergency, has lifted its pay meter and is providing unlimited access to its website. We need your support to continue our important work. Please join your neighbors and become a subscribing member today.

These are frightening and disorienting times, and on behalf of our organization I wish you and your families the strength we all need to get through the weeks and months ahead. I'm afraid the impacts will be profound, but am equally confident that we will pull together to get through it.

Local news organizations and the journalists who work so hard to provide their communities with reliable and thoughtful news coverage were endangered long before the COVID-19 crisis hit.

Gina Channell
But today's public health emergency, and the economic devastation that threatens all small businesses, may very well be the final blow that ends local journalism as we know it.

Across the country, even local newspapers that are adapting to the migration of readers to the web and are successfully transitioning from print publishing to online publishing face an existential threat to their survival.

We, unfortunately, are among them. But since we are betting our future on you -- loyal readers who understand the importance of an independent press to our democracy -- we remain optimistic.

Embarcadero Media Group, our parent company, started 40 years ago with the help of 14 local residents who believed in the need for an independent and locally owned newspaper. Embarcadero launched the Pleasanton Weekly 20 years ago and, by being responsive to the community and dedicated to producing thoughtful, quality journalism, the Weekly has earned the trust and respect of its readers.

It has become essential to the community.

We've successfully managed our way through many economic ups and downs, including the dot-com bust, the launch of Craigslist, Google and Facebook, the 9/11 attacks, the 2008 financial collapse and Great Recession, and many other challenges large and small. Embarcadero Media was at the forefront of the news industry back in 1994, being the first in the nation to publish its entire editorial content on the web.

But the COVID-19 crisis represents, by far, the greatest threat to the survival of good local news organizations. While advertising revenues are plummeting, the work we do has never been more urgent. Our reporters and editors have been working around the clock to keep you informed on every angle of this terrible story, now working from mostly from home but venturing out into the community when necessary.

If readers who value journalism don't step up to support their local newspapers and their websites now, many will become additional victims of the coronavirus crisis.

Local news has been funded primarily by the advertising of independent local retail businesses. But as local retail has struggled, cut its advertising budgets and all too often gone out of business, most local newspapers have had to cut costs, usually by reducing staff, to stay in business. It's a recipe for failure because when staffs are cut, good journalism isn't possible and readership quickly evaporates.

We are determined not to let that be our fate. Pleasanton needs its local news organization.

Our ask is simple: Please join your many neighbors and support the work of our staff in bringing you local news. For as little as $5 per month, you can make a difference. Go to to get your subscription membership started.

Thank you, and best wishes to all of you doing your best to get through this difficult time.

We need your support now more than ever. Can we count on you?


10 people like this
Posted by susybfrompton
a resident of Birdland
on Mar 20, 2020 at 1:09 pm

Please know that we appreciate the Pleasanton Weekly! Thank you for your service to our community!

Sue Bovee

7 people like this
Posted by Michael Austin
a resident of Pleasanton Meadows
on Mar 20, 2020 at 9:31 pm

News item worth noting:

Reporter Andrew Buncombe, the Independent. Wrote an article of "two elderly patients who tested positive for the Corona virus have recovered".

The patients in a Seattle nursing home where thirty-one residents of forty-two residents tested positive for this corona virus.

The elderly should be empowered with this news, anyone no matte their age can fight and defeat this virus.

8 people like this
Posted by DublinMike
a resident of Dublin
on Mar 21, 2020 at 10:35 am

Count me in as a new subscriber! I have been reading Pleasanton Weekly for years and time for me to support the publication.

8 people like this
Posted by Michael Austin
a resident of Pleasanton Meadows
on Mar 21, 2020 at 9:48 pm

A thought regarding recruiting new membership, readers to this site.

1. Eliminate pop ups from viewers logging onto the site. It tends to discourage visitors to the site, the pop ups are extremely annoying, pop ups block and impinge with attempts to read an article.

2. Pop ups are not viewer friendly. They are viewer irritating.

3. Currently, when a viewer logs into this site, viewer is smashed with a pop up on the lower right, the upper center, the lower left of the screen when logging on.

2 people like this
Posted by Elderly Shelterer
a resident of Vintage Hills
on Mar 27, 2020 at 1:44 pm

If we've grown so sensitive that we won't support our local journalists because of a pop-up, we really need help. I am a subscriber, and know how to use the mouse click to get rid of the pop-ups in short order. My community and the whole of the planet is in a challenging and disconcerting crisis right now, and I need to know what is happening in my community in as timely a manner as possible.

The Weekly staff from publisher to editors to writers to advertising staff are all dedicated to keeping us informed in this unsettling time, and the nominal fee for having vital information at our beck and call is well worth the minimal effort of clicking the mouse to make the pop- ups go away. It sure beats being blind-sided by a disastrous chain of events we should be prepared for.

2 people like this
Posted by Michael Austin
a resident of Pleasanton Meadows
on Mar 27, 2020 at 5:34 pm

I believe pop ups garbage up the web site, with out the pop ups the web site is a nice web site.

Like this comment
Posted by Michael Austin
a resident of Pleasanton Meadows
on Mar 27, 2020 at 9:21 pm

Another news item worth noting:

Article Published 03/27/20:

Reporter Ryan W. Miller writing in the USA Today wrote "101 year old Italian man survived his battle with CORVID 19."

There is no age limit for all of us that can and will fight to defeat this virus.

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