Business Briefs: Gina Piper rebrands, Surf Thru Express opens & Chamber's new board chair | News | PleasantonWeekly.com |

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Business Briefs: Gina Piper rebrands, Surf Thru Express opens & Chamber's new board chair

Also: Visit Tri-Valley earns key accreditation & Goodguys promotes new COO

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Piper rebrands

Pleasanton native and longtime Realtor Gina Piper launched her new real estate company and brand, Elation Real Estate, based in downtown this winter.

Piper, who worked for 26 years for the same brokerage, said she made the change to bring a local boutique-style real estate company to the Tri-Valley market with all of the reach, benefits and offerings of larger companies.

A seven-time winner and Hall of Fame recipient in the Pleasanton Weekly's Readers Choice contest as a Realtor, Piper is also known in the community as a former Pleasanton Planning Commission member, past president of Pleasanton North Rotary Club and current board chair for the Valley Humane Society.

Surf Thru Express

Surf Thru Express Car Wash opened its doors (plus its conveyor belt and vacuum stations) last month at 3598 Stanley Blvd., for the company's first location in Pleasanton and 21st overall.

Surf Thru uses a hybrid service model with an automated wash for the car exterior and rows of free vacuums for customers to clean their car's interior themselves -- a type of car wash business not currently seen in Pleasanton. The business recycles and reclaims its wash water, returns all waste clean to the sewer system and uses solar to run the car wash.

It opened on a 1.5-acre property that had been vacant for years about half a block from the Stanley-Bernal-Valley intersection.

Chamber board chair

Randy Brown, of PMZ Real Estate, began his tenure last month as the chair of the Pleasanton Chamber of Commerce Board of Directors for this year.

A married father of three adult children, Brown relocated to the Pleasanton area with his wife Lisa in 2012 and joined the chamber that year. He has held leadership roles with the chamber and the Pleasanton Rotary Club since.

"I am a family man with a sense for business and philanthropy," Brown said in the chamber newsletter. "I look forward to chairing the Pleasanton Chamber Board of Directors in 2020 and continuing along the same path of living, working, giving back and thriving in the great community of Pleasanton."

Key accreditation

Visit Tri-Valley was recently awarded with the Destination Marketing Accreditation Program (DMAP) seal by Destinations International in recognition of the organization's commitment to industry standards for performance and accountability.

To earn the recognition, Visit Tri-Valley achieve benchmarks in key categories related to management and marketing of destination organizations, including governance, finance, human resources, sales, communications, destination development and research.

"Getting accreditation from Destinations International is a real honor and no easy feat," said Visit Tri-Valley's new CEO, Tracy Farhad. "Former president and CEO, Barbara Steinfeld, and the excellent Visit Tri-Valley team, with the support of our Board of Directors, spent two years working on this accreditation. I'm so proud to be able to fly the DMAP flag as I take the helm."

Goodguys' new COO

The Goodguys Rod & Custom Association, based in Pleasanton, has promoted Andrew Ebel to chief operating officer.

In his newly expanded role, Ebel will assume responsibility for overseeing the day-to-day administrative, finance, marketing, media relations, sales and event operations for functions for Goodguys, company officials said.

Prior to the promotion, Ebel served as Goodguys' vice president of business operations and marketing since 2014 and before that he was marketing director since 2011.

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