Fast-casual pizza chain Blaze Pizza opened a new restaurant in Pleasanton's Rose Pavilion Shopping Center last month, celebrating the occasion with a well-attended free pizza day on Nov. 15.
Blaze Pizza focuses on build-your-own artisanal pizzas, in the 11-inch individual size or new 14-inch shareable pizza, in a quick-serve concept for dine-in, carryout or delivery customers.
The new Pleasanton location will create about 50 jobs in all, company officials said.
"Our pizza is aimed at consumers that don't just want convenience, but also seek customization and fresher, healthier and artisanal options in their food choices," Mandy Shaw, president and CEO of Blaze Pizza, said in a statement. "By making dough in-house, carefully sourcing ingredients, and cooking by fire, we're giving guests a great way to enjoy artisanal pizza without the wait -- whether dining in or getting it delivered."
Previously ranked No. 1 "Brand of the Year" in the Fast Casual Top 100, the fast-growing chain currently operates 339 restaurants in 41 states and six countries. Founded in 2012 by Elise and Rick Wetzel (co-founder of Wetzel's Pretzels), the concept is backed by private equity firm Brentwood Associates and founding investors such as LeBron James, Maria Shriver, movie producer John Davis and Boston Red Sox co-owner Tom Werner.