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Editorial: Weekly among businesses marking milestone anniversaries

 
Pleasanton Weekly representatives joined other 20th anniversary businesses at the City Council ceremony on Oct. 18. (Photo courtesy of city of Pleasanton)

It is hard to believe we are getting ready to celebrate the 20th anniversary at the Pleasanton Weekly.

The city of Pleasanton recognized the Weekly for its 20th year of business last week with a plaque, fittingly accepted by the Weekly's founding editor, Jeb Bing, and current editor, Jeremy Walsh.

Here's how Jeb introduced Pleasanton's only weekly paper back in our very first issue, dated Jan. 28, 2000:

"Our goal at the Pleasanton Weekly is to provide the most accurate and consistently reliable news coverage and commentary of interest to all of us who live and work here. That means information on current events, including City Council and school board actions, local sports and arts and entertainment features. We'll also include letters to the editor and guest columns ... We want the Weekly to be your regular forum for expressing views on the diverse issues affecting life in Pleasanton."

Our mission remains the same, the paper still hits mailboxes on Fridays and Jeb is still contributing to the paper as our editor emeritus.

However, there have been many changes and challenges over the past two decades, and not only with the look of the publication, staff and the addition of our website and electronic newsletter, Express. The business model of our newspaper (as well as all others across the country) has changed dramatically.

In 2000, the Weekly was supported by advertising, but factors, particularly the internet, destroyed the advertising business model that enabled local news organizations to thrive until the early 2000s.

We have half the staff and half the office space we did when we celebrated our 10th anniversary, but we remain proud that we are still achieving the original goal of providing "the most accurate and consistently reliable news coverage and commentary" with award-winning professional journalism and a community forum, Town Square.

With the internet disrupting so many industries, our area's high cost of living, skyrocketing rents and a laundry list of regulations, any business -- be it be retail, a restaurant or service-provider -- surviving 20 or more should be commended and celebrated.

We will celebrate the Pleasanton Weekly's 20 years throughout 2020.

The city has honored 249 businesses in Pleasanton marking a milestone anniversary during the current fiscal year: 15, 20, 25, 30, 40, 50 and for the first time ever, 100 years.

Nearly three dozen of those attended the City Council's business anniversary ceremony on Oct. 18, including the Weekly. Other businesses with 20 or more years in operation recognized that night included:

20 years: Bill Gibbons Construction, DePretis CPAs Inc., Food and Beverage, GS Management Co., Hap's Original, Pasta's Trattoria, T Bennett Services Inc., and Martin Wardin and Eissner Financial Group.

25 years: CJM Association Services Inc., Fremont Bank and Vic's All Star Kitchen.

30 years: Acceptance Insurance Services Inc., American Cancer Society Discovery Shop, Innterson Corporation, Keystone Adult Learning Center Inc., Pleasanton Downtown Association, Strizzi's, Valley Humane Society Inc., Chabot Nephrology and Silmar Flooring.

40 years: Bernd W. Schmidt MD and Sunshine Saloon.

Also receiving special recognition from the council, though not in attendance, were OldCastle Infrastructure and Pleasanton Garbage Service Inc. for their 50th anniversaries and Meadowlark Dairy celebrating 100 years in business.

See the full list by visiting www.cityofpleasantonca.gov and clicking the "Business" tab. Congratulations to all!

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