Pleasanton has welcomed a new Ambassadog for the 2019-20 term with Jeffrey, a nearly 3-1/2-year-old mixed breed dog who is a member of the local Williams family, taking the ceremonial green leash from the City Council last month.
The Ambassadog designation, a program between the city and Pleasanton-based nonprofit Valley Humane Society, aims to highlight the dog-friendly policies and practices in Pleasanton.
Jeffrey, who will serve as the city's ceremonial canine representative for the next year, earned the distinction after the Williams family won this year's Ambassadog auction at Valley Humane Society's Tails at Twilight fundraising gala in March.
"We are so thankful that Valley Humane Society was responsible for finding Jeffrey for us," Steve and Harley Williams, Jeffrey's guardians, said in a statement.
The couple, both dentists who practice in the Tri-Valley, adopted Jeffrey as a 3-month-old puppy three years ago.
The caramel-colored dog of uncertain breed is a huge fan of taking walks around his neighborhood, playing at the city's Cubby's Dog Park and enjoying outings at the beach. He's a happy pooch who is also obsessed with rubber balls and likes chasing the family cat around the house, though they are the best of friends, according to the Williamses.
His guardians have even taught Jeffrey to love having his teeth brushed, to the tune of five to 10 minutes' worth every night -- an attribute that got a few chuckles from City Council members during the Ambassadog ceremony on June 18.
"The city of Pleasanton hereby confers upon Jeffrey Williams the distinct honor of serving as the 2019 Pleasanton Ambassadog, and wishes Jeff the very best as he proudly wags and woofs his way through his honorary role this year for our city," Vice Mayor Karla Brown said while reading the city proclamation at the council meeting.
The city of Pleasanton supported Valley Humane Society's request to create the Ambassadog program in 2017 as part of the city's focus on continuing to create a livable community for the entire household, including canine companions, according to city officials.
"Valley Humane Society has been saving animal lives and supporting our community for 30 years, so we are pleased to have the city participate with them in recognizing the Pleasanton Ambassadog," City Manager Nelson Fialho said in a statement. "Having an official canine representative highlights our dog-friendly community, while recognizing a valuable local nonprofit organization and its rescue efforts."
As part of serving as the city's Ambassadog, Jeffrey is set to also receive special attention on a Tri-Valley Community Television program and a designated place of honor in the city's Hometown Holiday Parade this December.
Jeffrey is the third local pooch to hold the Ambassadog title, succeeding golden retriever-chow chow mix Red Haas who held the position for the 2018-19 term until his death last October. Corgi-shepherd mix Amber Hall served as the city's inaugural Ambassadog in 2017-18.