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Visitor spending on rise in Alameda County

Officials highlight financial impact as part of Travel and Tourism Month

Alameda County marked another strong year for tourist spending in 2018, and Visit Tri-Valley leaders anticipate seeing similar positive scores when localized data is released in the weeks ahead.

Visit California's 2018 economic impact report indicates visitor spending reached $4.3 billion last year, representing a 4% boost from 2017 and supporting 30,700 jobs across the county, according to figures released earlier in May to coincide with California Travel and Tourism Month.

Visitor spending generated $367 million in local tax revenue last year in the county, according to Visit California.

A further financial breakdown -- specific to the Tri-Valley -- is due out next month, but Visit Tri-Valley officials anticipate the data will prove their inclination that 2018 was another strong year for local tourism here.

"Visit Tri-Valley has experienced double-digit growth in hotel room revenue from 2012-17, impacting our economy by creating 6,000 jobs and contributing $69.6 million in taxes from 1.64 million visitors in 2017. We look forward to getting the 2018 numbers in June and expect to see continued growth in all areas," Barbara Steinfeld, president and CEO of Visit Tri-Valley, said in a statement.

Statewide, visitor spending increased to $140.6 billion, and the tourism industry provided nearly 1.16 million jobs in 2018, according to Visit California.

"With nine consecutive years of record visitation spending, tourism is a foundational part of this state's economy benefiting all Californians," said Caroline Beteta, the organization's president and CEO.

Visit Tri-Valley is a nonprofit agency tasked with promoting tourism in Pleasanton, Livermore, Dublin and Danville, using revenue generated by an assessment on occupied and paid hotel room overnight stays in those four communities.

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