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Local Realtors eye posts in statewide association

Pleasanton resident Branchini picked to become next CAR treasurer

Two active members of the Bay East Association of Realtors have their sights set on leadership positions in the California Association of Realtors for the coming years.

Pleasanton Realtor Jennifer Branchini, of Better Homes and Gardens Tri-Valley Realty, was selected by the CAR Board of Directors to serve a two-year term as the association's treasurer starting in 2020. Branchini, who has more than 20 years of experience in real estate, was the Bay East president in 2014.

And former Bay East president Otto Catrina, who is based out of Castro Valley, announced his candidacy for CAR president-elect for the 2021 term.

During her year-long campaign for CAR treasurer, Branchini met with Realtors throughout the state.

"I learned truly how diverse our state is," Branchini said in a statement, explaining that her meetings revealed that Realtors are dealing with issues ranging from region-specific land-use policies to the impact housing shortages are having on homeowners, buyers and sellers.

As treasurer, Branchini will also be responsible for allocating resources within the trade association that boasts more than 200,000 members. She said Realtors and homeowners are facing mounting legislative and regulatory pressures that may necessitate CAR increasing its political activities.

"We have to make sure we have the appropriate resources and be nimble enough to refocus if we need to at a very fast rate," she added.

Her goals will include helping CAR as it adapts to shifting real estate markets and the rapidly evolving home buying and selling process.

Just undertaking his campaign for 2021 president-elect, Catrina said his theme will be "Stronger Together."

"As an association, CAR needs to build and solidify stronger relationships with our local Realtor associations and assist in achieving their goals to be more efficient and productive for our Realtor needs," he said in a statement.

He said the core of the relationship-building is working with local elected officials and community leaders. "Realtors are the heart and backbone of our communities, contributing a vast amount of time and resources to our communities to strengthen them," he added.

Branchini and Catrina are the most recent Bay East members to seek leadership roles in the state and national real estate organizations.

"We let them be themselves. Their core values are aligned with ours and it's just a natural marriage," Bay East CEO Tricia Thomas said when asked why Bay East is so successful in producing trade leaders.

She added that Branchini and Catrina have leadership styles that embody the Bay East corporate culture. "We understand that we have to collaborate together, and central to the core values of Bay East are collaboration, vision, integrity and leadership. That's what I see in these two leaders," Thomas said.

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