Amador to host anti-DUI campaign 'Every 15 Minutes'

Program strives to end DUI related incidents among young people

Did you know that every 15 minutes someone is killed from an alcohol or drug related collision in the United States?

The Pleasanton Police Department -- in partnership with the Pleasanton unified School District -- wants to reduce the number of DUI related fatalities, particularly among young people, and intends to do so through its “Every 15 Minutes” anti-DUI campaign.

This year set to be held at Amador Valley High School, the program consists of student actors participating in a mock car crash and funeral, depicting the catastrophic consequences of driving under the influence, with their fellow students watching the performance.

“The program is designed to teach teenagers about the dangers and consequences of driving under the influence of alcohol or drugs,” PPD officer Josh Christensen wrote in a statement. “Paramedics, firefighters, police officers and other emergency personnel handle the mock crash just as they would the real thing. Juniors and seniors observe the emergency crews in action and witness the arrest of the intoxicated driver, played by a student actor.”

Christensen added that in order to facilitate the program, police will close part of Del Valle Parkway from 8:50 a.m. until approximately 2:00 p.m. on Thursday. The roadway will be closed between Harvest Road and Main Street, but residents who live there will still be able to access their homes.

Residents who live in the area are advised, first responders will be accompanied by loud sirens, flashing lights and a police helicopter that will land to “evacuate” a student actor to the hospital.

Funded by the Office of Traffic Safety and the assistance of the California Highway Patrol, this is the 18th year the PPD and PUSD have presented the program.

What is democracy worth to you?
Support local journalism.


1 person likes this
Posted by Robert S. Allen
a resident of Livermore
on Feb 28, 2019 at 2:36 pm

Robert S. Allen is a registered user.

What an inspired program! May it spare others from a loss like I suffered over half a century ago, when a drunk driver killed my wife and young son and critically wounded our infant daughter.

Like this comment
Posted by Pleasanton Parent
a resident of Pleasanton Meadows
on Feb 28, 2019 at 4:57 pm

Pleasanton Parent is a registered user.

I think this is a good partnership between the schools and law enforcement. With Uber/Lyft/etc the transportation options available to students who do use alcohol and drugs is greater than ever, they really can avoid this altogether even if they don't avoid the alcohol and drugs.

I hope they also stress the importance of not getting in a vehicle with someone they think is under the influence.

Like this comment
Posted by Tom F
a resident of Another Pleasanton neighborhood
on Mar 1, 2019 at 4:09 am

Better get a beer before I read this article.

Sorry, but further commenting on this topic has been closed.

All your news. All in one place. Every day.

Differentiating Grief from Clinical Depression
By Chandrama Anderson | 0 comments | 1,259 views

Jammed BART trains demand innovative thinking moving forward
By | 9 comments | 972 views

After falling at airport, Chris Miller finds stepping back from civic duties a tough start
By Jeb Bing | 0 comments | 74 views