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2018 Alameda County Fair takes home industry awards

Marketing, sponsorships, new cultural program among first-place categories

Last year's Alameda County Fair recently earned more than 40 regional and international awards for innovation and excellence in competitions, agriculture and marketing during the annual summer showcase at the Pleasanton fairgrounds.

The 2018 Alameda County Fair, which ran for 18 days in June and July, offered a little something for everybody, including carnival rides, fried foods, agricultural displays, exhibitions, action sports, nightly concerts, horse racing and an opening-morning cattle drive through downtown Pleasanton.

Competing in the Large Fair Division in the International Association of Fairs and Exhibitions (IAFE) awards, the 2018 Pleasanton fair took home first place in four categories: sponsorship innovation, sponsorship continuity, single brochure/flyer and web advertisement.

The fair also earned runner-up awards in seven categories (including website, single photo of competitive exhibit display, equine and new method to attract competitive exhibitors) and five third-place awards (technology innovation, special contest and unique advertising souvenirs) in the international competition.

In the Western Fairs Association (WFA) competition, with other large fairs across the western United States, the Alameda County Fair won 10 first-place awards in categories such as social media campaign, cultural marketing, recruitment and/or retention program, fair pocket program and digital marketing.

The fair also earned a variety of second- and third-place awards in the WFA competition, for categories such as print, television and radio marketing, guest services, crisis management, interim events, agricultural programming and new competitive exhibits.

Venues Today also consistently ranks the Alameda County Fair among the top 50 Fairs in North America, according to fair officials.

The county fair is operated each year at the Pleasanton fairgrounds by the Alameda County Agricultural Fair Association, a 501(c)(3) nonprofit organization, without any tax funding from the government.

Plans are already well underway for the 2019 Alameda County Fair, which is set for 18 days this summer starting with opening weekend June 14-16 and then running the following three weeks on Wednesdays through Sundays until July 7. For more information and schedules, visit www.AlamedaCountyFair.com.

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