Round two of the NorCal Night Market is coming back to Pleasanton later this week, and the Asian-inspired event has over 100 vendors and artists set to take over the fairgrounds.
The market is organized by 626 Night Market, which also produces two separate night markets in Los Angeles and Orange County, the "largest night market event in the U.S.," according to Holly Nguyen, marketing manager for the company. It has traveled north from Southern California, and has selected the Alameda County Fairgrounds as its NorCal home.
"Our newest location has many of our fans from up north extremely excited," Nguyen said. "Many people tell us they travel to SoCal just to attend our event and we are happy to bring an event nearer to them."
The upcoming market at the fairgrounds will be held from Friday to Sunday (Sept. 28-30), lasting from 3-11 p.m. each day. Admission is $5 at the door, cash only, and children 3 and under are free. Parking costs $10.
The Night Market has been taking place in Southern California since 2012.
"Founder Jonny Hwang brought over the concept of night markets, or outdoor nighttime bazaars, over from Asia where the community can come together, eat street snacks and shop from small local businesses," Nguyen said.
In addition to the Pleasanton market, they operate at Santa Anita Park in Arcadia and at the OC Fair and Event Center in Costa Mesa. This year, nine market events took place from May through September.
The first NorCal Night Market happened in Pleasanton July 27-29 and saw 60,000 attendees over the course of the three days, according to Nguyen. "For our next and final event of the year on Sept. 28-30 at NorCal, we added many more vendors to make more stomachs happy," she added.
For more information, visit norcalnightmarket.com.