Night Market back in Pleasanton

Country's 'largest night market event' taking over fairgrounds for second time

The Night Market, a popular event in several SoCal locations (shown), is coming back to the Alameda County Fairgrounds from Sept. 28-30. (Photo by Brian Fung)

Round two of the NorCal Night Market is coming back to Pleasanton later this week, and the Asian-inspired event has over 100 vendors and artists set to take over the fairgrounds.

The market is organized by 626 Night Market, which also produces two separate night markets in Los Angeles and Orange County, the "largest night market event in the U.S.," according to Holly Nguyen, marketing manager for the company. It has traveled north from Southern California, and has selected the Alameda County Fairgrounds as its NorCal home.

"Our newest location has many of our fans from up north extremely excited," Nguyen said. "Many people tell us they travel to SoCal just to attend our event and we are happy to bring an event nearer to them."

The upcoming market at the fairgrounds will be held from Friday to Sunday (Sept. 28-30), lasting from 3-11 p.m. each day. Admission is $5 at the door, cash only, and children 3 and under are free. Parking costs $10.

The Night Market has been taking place in Southern California since 2012.

"Founder Jonny Hwang brought over the concept of night markets, or outdoor nighttime bazaars, over from Asia where the community can come together, eat street snacks and shop from small local businesses," Nguyen said.

In addition to the Pleasanton market, they operate at Santa Anita Park in Arcadia and at the OC Fair and Event Center in Costa Mesa. This year, nine market events took place from May through September.

The first NorCal Night Market happened in Pleasanton July 27-29 and saw 60,000 attendees over the course of the three days, according to Nguyen. "For our next and final event of the year on Sept. 28-30 at NorCal, we added many more vendors to make more stomachs happy," she added.

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12 people like this
Posted by Jeremy Barnish
a resident of Lemoine Ranch
on Sep 24, 2018 at 9:12 am

The last NIght Market event was a nightmare of confusion and oversell, and was NOT in the fairgrounds but in a field nearby. Hopefully, this one is better.

14 people like this
Posted by clare
a resident of Walnut Hills
on Sep 24, 2018 at 9:57 am

The traffic it created, both vehicular and pedestrian, was a nightmare. All of the surrounding neighborhoods were negatively impacted. It became impossible to find parking for the residents, with so many of the out-of-town visitors parking in the surrounding neighborhoods, rather than pay the $10 parking fee.

10 people like this
Posted by Hansen Curious
a resident of Del Prado
on Sep 24, 2018 at 10:22 am

Hansen Curious is a registered user.

Why is this event being held in Pleasanton? It makes no sense when < 75% of the attendees are coming from the South Bay.

14 people like this
Posted by Silverfox
a resident of Castlewood
on Sep 24, 2018 at 1:31 pm

Silverfox is a registered user.

This is the perfect example why the residents living around the fairgrounds should have permit parking. Between the overflow from ACE riders to the music/rodeo festival that was at the fairgrounds yesterday and the NorCal market-parking is a true nightmare as is driving. Some of us pay almost 10k a year in taxes and cannot even park in front of our houses OR even use our driveways since these visitors don't care whose driveway they block.

8 people like this
Posted by Ex-patron
a resident of Pleasanton Valley
on Sep 24, 2018 at 2:19 pm

Ex-patron is a registered user.

A breakdown of our experience with the last one:
Got there at 5pm on Friday, so you could say we “beat the crowd.” Parking was still ok at this point, but lines were unbelievable, starting with the entrance line. First you have to line up to BUY the ticket, then line up to get in. Once you get in, more lines are in store! At almost every stand, there are two LONG lines, one for ordering, and another for picking up your food! So if you were nursing any idea of eating your way through the stalls, adjust your expectation because you can realistically only hit one stand every 30 mins or so. Not only that, the whole event was held in the dirt area of the fairground, so there’s yellow dust and dirt flying everywhere. It was hot, dry, and miserable, and after two hours we were still hungry. Finally we filled up on overpriced cold noodles that was just noodles and peanut sauce.

I know that this is mostly an Asian affair, and many of us, myself included, went because we wanted to do something that is fun that reminds us of Home. However, I am very disheartened and disappointed with the blatant disregard for the environment. There was a stall selling fancy drinks in a glowing tub (powered by a lithium battery attached to the bottom of the tub), with three syringes filled with flavored syrups. I don’t believe that’s how Asian night markets are in Asia. In Asia, there’s more of a personal warmth, and less of the waste factor. Let’s do better organizers.

5 people like this
Posted by Ndna Jnz
a resident of Mohr Park
on Sep 25, 2018 at 10:55 am

Last time, we were planning to attend, but when we saw the lines and ridiculous parking situation, we headed downtown instead. Guess what, no parking downtown. People were actually parking in the BofA parking lot and walking to the event. After driving around for 15 minutes, we gave up and went to Dublin for dinner. The downtown Pleasanton restaurant owners should've been furious about this.

5 people like this
Posted by localgirl
a resident of Mission Park
on Sep 25, 2018 at 2:01 pm

I am puzzled by the comments on parking overflowing into neighborhoods from the prior night market. How is the parking for this event different from what is available for any other fairgrounds event (including the county fair)? I can't imagine that it's any worse. I didn't go to the August event, but understand the lines just to get into the fairgrounds parking was really bad - again, not sure how parking was handled differently than for other events.

5 people like this
Posted by Johnny
a resident of Parkside
on Sep 26, 2018 at 8:05 am

Localgirl : my family decided we wanted the Habit that night and I drove to that strip mall. To me it seemed 75% of people where parking at that stripmall and walking to the event. Come on ppl.. 4/5 ppl cant split the parking fees ? Loads of ppl were crossing the street whenever and wherever they wanted. It was crazy, so I will stay in when they hold another.

1 person likes this
Posted by Ptown Residents
a resident of Castlewood
on Sep 26, 2018 at 12:04 pm

I can't see any worse the parking problems created by Night Market. Some comments seemed dislike that 75% of the attendees are from out of the town. How about County Fair? I personally felt that County Fair created the most parking and traffic problems much longer. People singled out Night Market just because it's related to Asian? I doubt.

6 people like this
Posted by Silverfox
a resident of Castlewood
on Sep 26, 2018 at 6:41 pm

Silverfox is a registered user.

@Local Girl--During the 3 weeks of the county fair there is no parking on the streets around the fairgrounds. I really have no problem with that as I live near W. Angela. During the norcal market in August-it was gridlock. I was a prisoner in my own home as these out of towners didn't care whose driveways they blocked just so they could go stand in line for a noodle bowl or whatever they were getting.During the fair there is also extra police patrols around our neighborhood to help with the flow of traffic and parking problems. So trust me "Local girl" it is much worse than the fair. Heck its even worse that the Good Guys. So unless you live in the neighborhood-don't tell me that traffic is the same as the fair.

4 people like this
Posted by Silverfox
a resident of Castlewood
on Sep 28, 2018 at 8:44 pm

Silverfox is a registered user.

@Ptown Residents

Unless you live in the neighborhood around the fairgrounds like I do-though it says Castlewood on my account here, you cannot know for sure how the traffic is. I dare you to come down here to the flatlands on Saturday night about 5-7 and try to get thru. Pick out a house a head of time and try to park later on. I bet you won't even make it near the intersection of W. Angela@Augustine.

Sorry, but further commenting on this topic has been closed.

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